2010:129 BACHELOR THESIS Social media and brand awareness - a case study in the fast moving consumer goods sector Maria Johansson Luleå University of Technology Bachelor thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:129 - ISSN: 1402-1773 - ISRN: LTU-CUPP--10/129--SE SOCIAL MEDIA AND BRAND AWARENESS A case study in the fast moving consumer goods sector Maria Johansson 2010-06-09 Luleå University
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OVERVIEW OF A LUXURY FASHION BRAND AND WHY IT HAS BEEN AND CONTINUES TO BE SUCESSFUL Name: Tutor: Course: Date: Introduction The fashion industry is very competitive. Company that venture in fashion should therefore have a proper marketing strategies that will make it have competitive advantage over the other companies. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses
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(2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns
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decisions. Brand preferred by the customers are largely based on certain factors which are important to them. These factors may change everyday depends upon the changes happening in the world around him. One factor which is important for one consumer need not be important for others The study is undertaken for Amana Toyota‚ a Toyota dealer in Calicut‚ in order to find out the Brand Preference of sedan cars and their service. It is to aim that to understand‚ the most preferred brand of sedan cars
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Kazakhstan Institute of Management‚ Economics and Strategic Research [pic] BRAND MANAGEMENT MK 3214 Individual Assignment Theme: “Zara” brand Instructor: Elmira Bogoviyeva Written by: Tulegenova Aigerim - 20071441 [pic] Abstract The focus of this paper is to analyze the one of the most popular brand name called Zara. And while reading this report there can arise a question about what is so special about Zara? The challenge is that it is a brand. It is worth pointing out that this
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Brand Name and Corporate Image Valarie Murphy-Taylor OMM 615 Robert DeYoung August 04‚ 2014 Abstract The aim of this paper is to describe the difference between brand name and corporate image. As companies seek to gain a competitive edge through means of organizational restructuring and/or innovation‚ building brand name recognition and corporate image has become increasingly significant. Consumers identify with brand names and advertisements‚ which promote products that make
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Contents I. Introduction 2 II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a Business Asset 6 III. Global brand 1. Globalization and Brand 7 2. Brand Building Focus on the Brand Identity 7 IV. Building Brand with Brand Advertising 1. Building Brand – The Role of Sponsorship 10 2. Building Brand – The Role of Web 13 3. Building Brand – The Role of Media Advertising 14 V. Conclusion 15
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Questionnaire Dear Respondent‚ we student of Tolani institute of Management Studies‚ Adipur request your valuable response to this questionnaire. This response will provide the basis for us to evaluate Brand Equity of mobile handset companies. Please note that the information provided by you will not be disclosed to anybody and is only meant for study purpose as a part of Marketing Research Project. 1. Which mobile phone brand are you using right now? (Select Only One) a. Apple
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London School of Commerce Toyota 2013 Brand Equity and its measures Table of Contents 1.0. Introduction: 1 2.0. Brand Equity: 2 2.1.0. Financial perspective: 2 Toyota Financial statement (Example 3 2.1.1. Caculating Brand Equity through discounted cash flow 3 2.2.0. Non-financial perspective: 5 2.2.1. the real and implied brand attributes 5 2.2.2. Importance of a company’s brand logo‚ symbol or trademark: 6 3.0. Different approaches for building brand equity 7 3.1. Cost based approaches
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Introduction Brand extensions are one of the most popular strategies for many firms to leverage brand equity (Monga & John‚ 2010; Tom‚ Kelly & Ravi‚ 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension‚ the relationship between competitive advantage of Zara
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