"Brand mantra" Essays and Research Papers

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    The Importance of Prayer

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    How important is prayer in today’s society? Introduction Prayer means different things to people in different religions all around the world. Some people may not identify as religious but still practice a form of prayer. This could be in the form of reflection or meditation. Some people pray many times a day‚ others just in times of need. This essay will predominantly focus on Catholicism and along with the results from research and surveys will seek to discover how important prayer in today’s

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    4 Points of Winning

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    Excerpts from SGI President Ikeda’s Speech at the Greater Tokyo #2 Executive Leaders Conference (April 5‚ 2008) ****This is unofficial & tentative translation****** I would like to confirm the four points that are most fundamental and most vital for constructing the Soka Gakkai for the new age. First is prayer. Second is action. Third is unity of “many in body‚ one in mind.” Fourth is unity with the mentor‚ oneness of mentor and disciple. These are the forces for victoriously

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    My first experience in a Buddhist temple was quite different than anything I have experienced religion-wise. I visited the Quan Am Monastery (Vietnamese-American Buddhist) at 3500 South Goodlet. I got to experience first-hand how meditation in a Buddhist temple actually works. I was very intrigued to find out how someone outside of the Christian faith‚ worshipped. As one might expect‚ the atmosphere was very tranquil. My group members and I called ahead a few days earlier and a man answered the

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    Meditation

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    Meditation I decided to meditate on a day that I felt a little more stressed out and upset. I have been rather stressed out for a while and when this came up for a thing for extra credit I decided to actually give meditation a try. I was always kind of skeptical about it and wasn’t sure that it would actually work. I have been very stressed out over work and school and trying to get everything in order and figuring out a schedule. I also recently moved so I am still trying to get used to that

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    Veet Brand Extension

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    Veet‚ world’s No.1 depilatory brand was launched by Reckitt Benckiser in India in 2004. Its competitors include Anne French‚ Fem and other local players such as V John‚ Nair and Jolen. Its brand personality includes the traits of ‘Beauty’‚ ‘attractive’‚ ‘success’ & ‘modern’. The brand has captured a significant market share in the hair removal category‚ that too in a very short span of time. However the use of depilatory creams in India is mainly associated to hygiene depilation rather than beauty

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    Brand Extension for Zara

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    Introduction Brand extensions are one of the most popular strategies for many firms to leverage brand equity (Monga & John‚ 2010; Tom‚ Kelly & Ravi‚ 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension‚ the relationship between competitive advantage of Zara

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    Dove Brand Equity

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    DOVE Brand Equity A key part of DOVE’s success and where it differentiated itself from other personal care brands‚ increasing its brand equity‚ is the use of a different marketing approach when introducing the campaign for real beauty in 2004. This campaign gave women a feeling of identification and association with the brand and the products without even having tried them. Women could identify with the images they were seeing in the DOVE advertising campaigns which resulted in them being willing

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    (2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns

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    Strategic Brand Management Process I’ve selected this topic‚ since it’s very important to understand the various aspects in the  <b>PROCESS</b> of strategic brand management. The process of strategic brand management basically involves 4 steps: 1. Identifying and establishing brand positioning. Brand Positioning is defined as the act of designing the company’s offer and image so that it occupies a distinct and valued place in the target consumer’s mind. Key Concepts: * Points

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    Bmw - an Emotional Brand

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    BMW - AN EMOTIONAL BRAND The automobile industry has grown to be a very dynamic one in the recent years. Even though the essential use of this industry has been to satisfy the customer’s need to travel from one place to another in comfort‚ the constantly changing market‚ has slowly changed customer’s needs into wants paving way for high competition in the automobile arena. This essay gives a brief analysis on BMW‚ one of the leading brands in the industry and how they effectively use marketing

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