IJMBS Vol. 1‚ Issue 3‚ September 2011 ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 1‚2 G. N. Satish Kumar‚ 2H. Vani‚ 3S. Vandana Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the
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air miles. Brand is the "name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers."Initially‚ Branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp‚ and was subsequently used in business‚ marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable
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summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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Reliance Industries Limited About Reliance Reliance is India’s largest private sector conglomerate and amongst Fortune Global 500 companies. They enjoy global leadership and are the largest producer of polyester fibre and yarn‚ having the largest refining capacity at any single locations and also have fully integrated operations spanning exploration and production of oil and gas‚ petroleum refining and marketing‚ retail and telecommunication. Mission of RIL for the environment •Use sustainability
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II. Table of Contents Table of contents ……………………………………………………………………………….p.2 List of tables …………………………………………………………………………………….p.3 List of graphs …………………………………………………………………………………...p.4 List of appendices ………………………………………………………………………………p.5 Executive summary a. Major findings ………………………………………………………………………………..p.6 b. Conclusions…………………………………………………………………………………...p.6 c. Recommendations…………………………………………………………………………….p.6 Problem definition a. Background to the problem………………………………………………………………...…p
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The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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Sony‚ along with its brand: the Playstation. The Playstation was officially introduced in December in 1994 along with its first console under the same name. A console is an electronic medium or device used to connect the player to the game. In this case‚ the player is connected to the game using the Playstation console. The Playstation is known for using discs which carry the video game itself‚ and joysticks which are used by the player to enjoy the game. Under the brand name‚ Playstation has released
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Indian Institute of Management Bangalore Post Graduate Programme Sales and Distribution Management PGP (Term 4) 2014-15 Prof. Avinash Mulky 1. Introduction The quality of sales and distribution management is an important determinant of success in customer acquisition and revenue growth for companies across business sectors. Although some businesses sell directly to their customers using a client acquisition team or company sales force‚ many sales organizations utilize a channel for
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Brand identity specifies the facets of brands’ uniqueness and value. The common element sending a single message amid the variety of products‚ actions and communications. Brand positioning is the main difference creating preference in a specific market at a specific time for its products. For existing brands‚ identity is the source of positioning‚ or the angle used by the products of that brand to attack a market in order to grow their market share at the expense of competition. What is the organisation’s
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Strategic Research [pic] BRAND MANAGEMENT MK 3214 Individual Assignment Theme: “Zara” brand Instructor: Elmira Bogoviyeva Written by: Tulegenova Aigerim - 20071441 [pic] Abstract The focus of this paper is to analyze the one of the most popular brand name called Zara. And while reading this report there can arise a question about what is so special about Zara? The challenge is that it is a brand. It is worth pointing out that this is a well known brand in the retail and fashion industry
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