The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will
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CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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CHAPTER 1 IMPORTANCE OF QUALITY Quality is the business of doing business —Anonymous The importance of quality‚ be it in product or service‚ cannot be overemphasized. Just study some of the tips given from time to time to make matters easier for everyone. For instance‚ Indian Government’s Postal Department‚ one of the most extensive‚ popular and efficient in the world issues guidelines such as “PIN Code helps speed up your mail. If the PIN Code in your address is missing or inaccurate‚ please send
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[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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FINANCIAL & COST ACCOUNTING Total Marks: 80 N.B.: 1)Allquestionsarecompulsory 2) All questions carry equal marks. Q1) ABC Ltd. Produces room coolers. The company is considering whether it should continue to manufacture air circulating fans itself or purchase them from outside. Its annual requirement is 25000 units. An outsider vendor is prepared to supply fans for Rs 285 each. In addition‚ ABC Ltd will have to incur costs of Rs 1.50 per unit for freight and Rs 10‚000 per year for quality inspection
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Brand Knowledge Structure and Brand Elements What is Brand Awareness? Recognition versus recall – Brand versus situation cues Awareness depth versus breath – Brand versus situation linkages Why is brand awareness important? A necessary condition for inclusion in the set of brands being considered for purchase – A sufficient condition for choice in low-involvement decision settings – Influences the nature and strength of association – Brand Image Brand Perceptions through Associations
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Famously‚ Plato claimed that knowledge procured from the senses is invalid. That the data received is merely a reflection or a shadow of reality and that the pure‚ true image of reality is imprinted upon our souls before birth. Without the possibility of any innate notions his theory would be implicitly invalid. René Descartes is another of these examples. Descartes asserted in The Meditations that our notion of the existence of the self: cogito ergo sum (I think‚ therefore I am)‚ the existence of God‚
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Accounting and Cost Case: Shelter Partnership a. My main learning outcomes from Topic 6 and the Case Study; 1) Firstly‚ I realize management accounting has much to offer. Somehow I can handle physics but not accounting. Now thanks to this course I can appreciate and make sense of it. The bit that really caught my attention was seeing how management accounting can be really useful for business planning‚ cost management‚ budgeting and performance measurement. It offers critical and more objective
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the brand loyalty and answer the question “How can companies create brand loyalty?” I would be glad to answer any questions at the end of my talk. Let me start with the definition of this term. As I understand brand loyalty is when consumers become committed to your brand and make repeat purchases over time. We can say that brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands‚ regardless
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Introduction The purpose of this assignment is to analysis quality products of Nike Company‚ which produces athletic footwear and apparel worldwide. Nike products have high quality value because Nike is the best company in the world which produces athletic footwear apparel worldwide. As well‚ Nike has customer service which assist their consumers to purchase their products online‚ also they can help a firm to improve their quality products due to clients can give their opinion about the products
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