beverage industry in the Philippines has increased its market volume in the recent years as the fruit of gaining popularity and support from majority of the Philippine population. According to Euromonitor.com‚ after reporting a total volume drop of 2% in the previous year‚ juice recovered to be among the most vibrant soft drinks categories in 2013. Total juice volume ballooned by 8% supported by the products’ popularity among schoolchildren and the increasing health-consciousness in the country.
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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group of convicts were transported to Australia. Convicts are the people who found guilty of crime. All the convicts were transported Australia by ship and fleets. After the first fleet arrived to Australia‚ there were a lot of fleets arrived to Australia as well. Consequently‚ The Australia’s government were kept for each convict and up till the mid-1800s they recorded names‚ date and place of trial and sentence. The convicts were transported to all over Australia such as New South Wales‚ Queensland
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“It is common for many people in many countries to drink alcohol‚ especially in Australia. However‚ Alcohol is a drug‚ which it is classified as a depressant. This means that it slows down vital functions resulting in slurred speech‚ unsteady movement‚ and an inability to react quickly.” As for how it affects the mind‚ it can reduce a person’s ability to think rationally and alters his or her judgment. Most people drink for enjoyment‚ such as a beer or a glass of wine. However if a person consumes
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distribution of real income and wealth among individuals and households. Inflation can cause many significant economic effects. For example‚ it can have an impact on the distribution of national income and wealth. The relative rates of inflation in Australia and inflation rates overseas can influence international competitiveness. A low and stable rate of inflation is desired for the welfare of the economy and for individual benefit. Measuring Inflation The most common way to measure inflation
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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concerning Australian national identity. Australia needs to alter its national identity and fast‚ so as to enable all inhabitants of Australia to feel at home with their identity. Currently‚ Australian national identity still entails an anti-authoritarian‚ patriarchal‚ predominantly white model that was instigated during the colonial times. This model includes the dominant representations of mates‚ bush‚ and beer – thus silencing the indigenous roots of Australia‚ women and the different ethnicities
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Contents Question one What is an enterprise under Australia legislation? Under section 9-20‚ an enterprise could be done by any activities from any form of entities with or without commercial purposes. In this case‚ Phil and Ina manage the farm to sold wool and supply grapes to winery in considerations‚ is an activities done by entities under GST legislation‚ these activities constitute an enterprise. Do Phil and Ina have to register for GST? What advice
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Porters 5 Forces Model is a valuable tool in evaluating the condition of the Yum! Brands China Division and the fast-food industry that Yum Brands is actively dominating. While there is much competition in China in the food industry‚ it is undeniable that with the CEO’s guidance‚ Sam Su‚ the growth that they have accomplished over the years is exponential. This growth is due to the fact that Su looks at the bigger picture‚ imaging what he wants the company to be like in five to ten years‚ and making
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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