Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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none has caused as much interest or controversy. Put forward by the late Dr. Robert Atkins in the 70’s‚ the diet that has caused a storm is continuing to acquire both dedicated followers and severe opponents both within and without the medical community. The Atkins diet itself is only the most popular of an approach usually called low-carb diets because of the primary interest in restricting consumption of Carbohydrates. Since the entire spectrum of our food is drawn from proteins‚ fats‚ carbohydrates
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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Avocation of Bullying Before‚ in the 20th century‚ bullying was a regular thing in everyday life. In this time‚ no one paid attention to effect that bullying had on kids because no one at the time showed any serious reaction to bullying. In 1999‚ two seniors at Columbine High School killed a total of 13 people which brought attention to the world. With a link of aggression and bullying‚ this became more serious issue. Entering the new century‚ many of those who have had a personal connection with
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The group told her that they were fine and the plaintiff seemed to be upset because the group had not successfully completed the stunt. At no point did the plaintiff tell her that she had been injured‚ nor did she exhibit any symptoms of a concussion in her presence. Marella presents as a typical cheerleading coach‚ confident‚ talkative and outgoing. We believe that she will make a decent witness at trial. Michael Herbst (former athletic director): Michael Herbst‚ now retired‚ was the athletic
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Cyber Bullying By Fernando Marinero & Kasey Green What is Cyberbullying? Cyberbullying is the use of information technology to repeatedly harm or harass other people in a deliberate manner. Is It Wrong? While bullying is considered an old notion‚ cyber bullying is fairly new to this day in age. In an online survey conducted 52% of people said that yes cyber bullying was a serious problem‚ while the other 48% said it was not. The Debate The people who agree that cyber bullying is a
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Knowledge: (A) Page: 349 2. In the Australian market‚ rather than manufacturing disposable diapers‚ Proctor & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G. Unfortunately‚ by using packaging designed for the Asian region with non-English labeling‚ P&G alienated its customers in Australia. This is an example of improper: a. global policy decisions. b. pricing decisions. c. brand policy decisions. d.
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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Aldi in Australia Kwan Chun Tai Christopher HIH0235 Aldi in Australia Aldi have most of its product made in Australia and many of its house-brand products are produced by well-known brand manufacturers. Aldi focuses on its own brands to remain independent‚ enabling it to avoid the high marketing costs often associated with national brands and to set its own price‚ product and quality policies. Minimising costs at all levels in the value chain is the key to Aldi’s business strategy. Marketing
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Macroeconomic analysis of Australia Australia’s economy is the world’s top 10 and is shown to be stable during the past 20 years. The GDP growth rate‚ averages 3.5% and the GDP per capita is increasing‚ meaning that people have bigger buying capability and would be willing to purchase B&O’s expensive products. Unemployment rate has grown dramatically‚ despite declining for several years‚ it has jumped to 6.2% in 2014 which was caused by lack of available positions‚ rather than lack of relevant experience
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