Emami Ltd.‚ one of the fastest growing personal and health care companies from INDIA is a part of the diversified Emami Group of Companies‚ with business interest in paper‚ writing instruments‚ information technology‚ healthcare services and real estate. Emami has come a long way since it started in 1974 as an enterprise dedicated to beauty and personal care. Today‚ it is one of the premier FMCG companies in India with a group turnover of US$ 200 million. Emami products are available in 53 countries
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Fair & Lovely : Redefining Beauty Faculty Contributor : Avinash G. Mulky‚ Professor Student Contributors : Ajay Jain‚ Debasish Das‚ Karthik Rangarajan‚ Praveen Singh‚ Sulakshana S It is common perception that many Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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Prof. Amita Mittal Submitted By: Section ‘A’ Group 11 On 29/07/2011 Emami Limited: A Strategic Analysis | Table of Contents 1. Introduction 2 2. Porter’s Five Forces 2 3. Problem Statement and Objectives 5 3.1 Problem Statement 5 3.2 Strategies 5 References 6 List of Figures Figure 1 Porter’s Five Forces 2 List of Tables Table 1 Types of Programs 5 strategy for fair and handsome * Objective – To sustain the leadership position in the men fairness segment
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PART I CHAPTER III DIODES APPLICATIONS –SPECIAL PURPOSE DIODES OBJECTIVES 3.1 I-V- characteristics of normal and zener diode and measurement of static and dynamic resistance 3.2 I-V characteristics on CRO 3.3 Clipping circuits using diodes 3.4 Clamping circuits using diodes 3.5 Diode as a voltage multiplier 3.6 Diode used as a meter over current protection INTRODUCTION SEMICONDUCTORS Semiconductors are materials which are used to manufacture all electronic and optoelectronic devices
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perspectives(according to you) Logo Brand ambassador Marketing or advertising strategies Q 1. SWOT Analysis – Fair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey 2010) • Around 50 % market share in 1000 Crore market 2. HUL has the deepest distribution network among FMCG companies. 3. Brand Positioning in line with Indian sentiments – “ A fair skin is like education‚ regarded as
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A person may be good looking. He impresses others by his personality. Others might find him handsome. But once they get to know him‚ they may find many faults in his character and their first impression about him gets tarnished. They may even start to hate him because of the flaws in his character. His personality which impressed others at first cannot influence them anymore. It turns into scorn and hatred in due course. On the other hand we may consider the case of an ugly person. If his character
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important to be clever than beautiful or handsome. There are different opinions on this topic. Some of them support the statement while the others against it. For me‚ clever is always the most important thing in my life. Being clever is much better than handsome or beautiful because the smarter me always get the better thing. Being smart can help us think a way to earn as much as we can in the first moment. On the otherhand‚ being a person just only handsome or beautiful will end up in a completely
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Brand Perception & Decision Making Most imaging and document product segments are extremely competitive‚ with multiple brands competing for “share of mind” in the battle for overall market share. In many cases the competing products and services have very similar feature sets and price points that are available through comparable channels. Brand can often be the key discriminating factor in a customer’s decision to select one product over another. Brand is essentially the sum of all experiences
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Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
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