1. TITLE OF THE STUDY A Study on “Brand awareness and perception towards branded jewellery with specific reference to Malabar Gold and Diamonds” 2. INTRODUCTION The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. In the late 1990s‚ the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Apart from its historical religious significance‚ Jewellery is valued as an important savings
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Fair or Not Fair As once said by Nelson Mandela “A good leader can engage in a debate frankly and thoroughly‚ knowing that at the end he and the other side must be closer‚ and thus emerge stronger. You don’t have that idea when you are arrogant‚ superficial‚ and uninformed.” Only when you meet that criteria can you be considered a good leader‚ however in Sophocles’ book Antigone once a crime has been committed not only is the guilty killer put on trial but whether or not Creon is a good leader is
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The Academic Arab College for Education ==================================================== INTRODUCTION TO POETRY EXAMINATION A (4) AND A (14) / SEMESTER A 2014 ================================================== Name of Student (1) _______________________________________ ID Number: ______________________________________________ Class : A ( ) Name of Student (2) _______________________________________ ID Number: ______________________________________________ ID :
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lucky and gained admission into the University. His first day in school‚ he observed what he never ever had thought about nor ever given a consideration which is "he is too handsome to be a monster". All the monsters in his school looks like MONSTERS indeed. His handsomeness became his greatest challenge. Aside being a handsome monster‚ he’s equally the smallest in size among his mates. Other monsters are gigantic in size and look like scarers but he looks
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Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing
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2008 Brand Perception & Brand Equity of Baby Accessory Products in Working Moms’ Perspective A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and brand equity. This study is focused on baby accessory product in order to realize what working moms think‚ conceive‚ feel‚ and learn upon brands. Brand perception is consumers’ ability to identify the brand under
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offering their product in the refrigerator market. Among them Samsung‚ General‚ Whirlpool‚ Kelvinator‚ Shacklock‚ Toshiba‚ sharp‚ Rangs‚ Butterfly‚ are most widely known brand. And Siemens is one of the leading electrical and electronics manufacturing company in the world with global presence. Siemens refrigerator is basically a European brand with an international image. In Bangladesh it is targeting the niche market for their home appliance products commencing their marketing strategy as of their high
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“Is it Fair” Introduction Cohen (1986) argues that corruption has been described as “acting on opportunities‚ created by virtue of one’s authority‚ for personal gain at the expense of the public one is authorized to serve.” Cohen felt that it can be dangerous that the officers accept these gratuities because what might start without intent on the part of the officer may be become a patterned expectation and can lead to targeting and misuse of power if the gratuity stops. On a different
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air miles. Brand is the "name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers."Initially‚ Branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp‚ and was subsequently used in business‚ marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable
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TRAINING REPORT ON KAZO FASHION LTD. Analyzing Brand Perception And Accordingly Suggesting Various Feasible & Effective Marketing Activities To Boost Sales. Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by ABHISHEK KUMAR Roll No. PG20095410 Batch: 2009-2011 IILM INSTITUTE FOR HIGHER EDUCATION ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE & EFFECTIVE
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