IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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QUESTIONNAIRE ON STUDY OF ABSENTEEISM Name: _____________________ Department & Designation: _____________ Age: ________________ No. of years of service: _____________ I. Job Satisfaction and Income: 1. My job in company is very interesting. Not at all To some Extent Average To great Highly Extent Interesting 2. Reason for taking employment: To spend time. Forced by family Members. To take care of my family. Liking of the work. II. Work atmosphere
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Questionnaire used for the survey: Preference of equity and commodity over Currency derivatives trading in India survey Kindly spare some minutes to fill this form and be a part of real customer perception survey and support us to gain an insight about the preferences of Indian retail investors for trading in market and the reasons behind the existing popularity of currency derivative market in India. 1. Did you ever think of currency derivative market as trading option? Yes‚ I trade in currency
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A Comprehensive Comparison between Service Brand and Product Brand Contents Introduction 1. What is brand 1.1. Elements of Brand 1.2. Benefits of branding 1.3. Significance Of Adopting Proper Branding Strategy 2. Service brand: 2.1. Features Of Service Brand 2.2. Role Of Employers In Success Of Service Brand 2.3. Role Of Consumer In Success Of Service Brand 2.4. Challenges Service Branding Is Facing 3. Product Brand: 3.1. Features Of Product Branding
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SURVEY QUESTIONNAIRE Part I. Profile of the Respondents Name:__________________________________________________________ (optional) Please check the appropriate box corresponding to your response. Gender: Male Female Birth Order: Youngest Middle Third Fourth Oldest Others ____________ Number of Siblings: 1 2 3 4 5 Others ____________ Parent’s Educational
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ii) Software Requirements Analysis iii) Documenting Software Requirements Specifications This paper focuses on the first activity above‚ namely‚ the Software Requirements Elicitation and attempts to describe and illustrate a set of questionnaire that can be used either‚ i) while interviewing the business users or ii) while studying the reference documents provided by the business users‚ in order to understand the operations of the business users in a top-down fashion and
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Questionnaire Dear respondents‚ I am a student of GITARATTAN INTERNATIONAL BUSINESS SCHOOL. As a part of my curriculum I am conducting a study on “consumer perception & future potential for TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis A) NAME ----------------------------------------------------- B) AGE * 20-30 * 31-40 * 41-50 * 50
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Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation
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The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will
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