Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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Relationship between Students’ Personality Traits and their Academic Achievement in Khyber Pakhtunkhwa‚ Pakistan Dr. Safdar Rehman Ghazi drsrghazi@yahoo.com Assistant Professor/Director Institute of Education & Research UST Bannu (KPK) Mr. Gulap Shahzada gulap_786@yahoo.com Institute of Education & Research UST Bannu (KPK) Saif Ullah saifullah45@hotmail.com Institute of Education & Research UST Bannu (KPK) Theoretical framework of this study based on Big Five Personality Trait Theory (Cattell’s
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TEAM ASSIGNMENT #1: Case Study – Astral Marketing 42.211 B EXECUTIVE SUMMARY: The main problem Astral Marketing is experiencing is a low level of productivity‚ mainly due to employee dissatisfaction and low levels of employee motivation. Employees are currently unhappy with wages and incentives‚ as well as general working conditions at the company. As a result‚ employees are becoming unmotivated. Issues such as poor communication skills‚ lack of employee empowerment‚ high turnover‚ and too low
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Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers
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How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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Personality Lab report – Notes: Definition of the Big 5 traits and the 3 uses of music – introduction In the abstract‚ be as specific as you can about the hypotheses. You might like to list the ones supported and the ones not supported. "The relationship between x and y‚ and a and b‚ but not between c and d‚ were significant" The procedure is very straightforward. 2 questionnaires (different classes probably did these in different orders) and data entered online Provide brief overview
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and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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“Is an individual ’s personality determined by their biological nature or by their personal experiences (nurture)?” When personality is analysed within the psychological field‚ the emphasis is placed on the ‘individual’s characteristics‚ modes of thinking and feelings’(Ribeaux&Poppleton‚1978). With these three aspects that make up one’s personality differing in all individuals‚ it proves difficult to provide an all-encompassing definition of personality. Behavioural geneticists attempt to study
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ACCRUAL BASIS OF ACCOUNTING Accrual accounting records the effect of a business transaction as it occurs. When the business performs a service‚ makes a sale‚ or incurs an expense‚ the accountant records the transaction even if it receives or pays no cash. Net income from this activity equals the amount of cash received from customers minus the amount of cash paid for raw materials‚ labor‚ and the services of production facilities. If the entire operating cycle occurred in one accounting period
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