Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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Personality Trait Theory and Consumer Behaviour Ruby Roy Dholakia An empirical study was conducted to test the relevance of personality trait theory in the Indian context. The objective was to define the scope of personality trait theory for research and marketing strategy by overcoming the limitations of past studies. The findings indicated that differences in brand use could be explained by personality theory under certain conditions. Specifically/ the findings showed that brands which occupied
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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Albert Bandura has previously stated that social context was critical to personality development and that we acquire behaviours through influence by observing others. This learning theory of modeling showed that children can learn to produce aggressive responses if deemed socially acceptable in their environment. But is there an underlying genetic basis for violence and aggression? In some very real sense violence is embodied in the human genetic/evolutionary legacy due to its recurrent manifestation
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The Accrual basis of accounting is far superior to the Cash basis of accounting. Discuss. The difference between accrual and cash basis of accounting is cash basis accounting recognizes revenues and expenses depends upon on timing. Cash basis accounting is simple‚ recognizes revenues when cash is received and recognizes expenses when cash is paid out only. It does not record accounts payable or receivable. For example‚ paid a service invoice on Feb‚ the expenses will be recognized as expenses on
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Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation
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A Comprehensive Comparison between Service Brand and Product Brand Contents Introduction 1. What is brand 1.1. Elements of Brand 1.2. Benefits of branding 1.3. Significance Of Adopting Proper Branding Strategy 2. Service brand: 2.1. Features Of Service Brand 2.2. Role Of Employers In Success Of Service Brand 2.3. Role Of Consumer In Success Of Service Brand 2.4. Challenges Service Branding Is Facing 3. Product Brand: 3.1. Features Of Product Branding
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Ancient History Ancient Personalities Assessment Agrippina the Younger Stefan Kesic Describe the basis of Agrippina’s power and influence in her time (10 marks) The female role models in her life were the Imperial Women. Livia‚ wife of Augustus was a great influence. She was a powerful woman who held the title of Augusta after her death. The Julio-Claudian women held great prominence and would have acted as role models to Agrippina. Her Claudian grand-mother‚ Antonia retained
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INTRODUCTION: According to Goldberg (1990) a five factor model of personality has been proved to be the case within last 20 years‚ commonly termed big five‚ can be used to narrate the major characteristics of personality. Job satisfaction can be defined as “the extent to which people are satisfied with their work” (Warr‚ 2002‚ p. 1). Motivation is defined as “an internal state . . . giving rise to a desire or pressure to act” (Westwood‚ 1992‚ p. 288). According to Porter and Stress (1991‚ p. 8)
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