enhanced ability to make more informed and more-timely decisions‚ and decreased errors. Despite these benefits‚ there are mixed results as to the use of EHR. The aim of this research is to determine if medical health professionals who lack experience with technology are slower to adopt and use electronic health records (EHR). Research has shown that the healthcare industry is plagued by rapidly increasing costs and poor quality. The United States medical care is the world’s most costly‚ but its outcomes
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing
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BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH Roll No: - 20024 Corporate Guide Faculty Guide Mr. Ajith Vasudevan
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Republic of the Philippines BATAAN PENINSULA STATE UNIVERSITY Balanga City‚ Philippines ------------------------------------------------- COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY ------------------------------------------------- TITLE PROPOSAL Project Title: A Proposed Online Document Management System for BPSU Summary The main feature of this website is the uploading form where the faculty members and dean of Departments could easily report‚ manage‚ upload and email their concerns
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THE INFLUENCE OF BRAND CONSCIOUSNESS ON INDIAN CONSUMERS TO BUY THE DIAMONDS OF ARCTIC CIRCLE Abstract "This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market."A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite‚ but today in India‚ disposable incomes and of middle class and upper middle class are increasing
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BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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Proposal of a Collaborative Learning Standardization Toshio Okamoto‚ Mizue Kayama and Alexandra Cristea University of Electro- Communications Graduate School of Information Systems {okamoto‚ kayama‚ alex}ai.is.uec.ac.jp Abstract This paper reports on considerations and steps towards standardization [2] of the collaborative learning environment. This standardization will extend and widen the field of applications possible within the collaborative learning paradigm‚ and will make possible
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Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................
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