2006 Foreign Portfolio Investment‚ Stock Market and Economic Development: A Case Study of India Parthapratim Pal Abstract The objective of this study is to examine the impact of Foreign Portfolio Investment on India’s economy and industry. As FPI essentially interacts with the real economy via the stock market‚ the effect of stock market on the country’s economic development will also be examined. The findings of this paper show that the perceived benefits of foreign portfolio investment have
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International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine the way firms have developed international brand architecture and
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in the 1st row → OK • This gives you the covariance matrix • To fill out the matrix: Copy → Paste Special → Transpose • 6. Generating Scenarios Data Analysis → Random number generation → # of variables: 6 (the number of companies in the portfolio) → # of random numbers: 10 000 → distribution: uniform Calculate the sum of each row for the weights‚ they’ll never = 1 Normalize the weights: divide the weight of each stock by the sum of all the weights; this makes the weights=1 • You cannot
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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1 INTRODUCTION 2 QUANTITATIVE CONTENTCONTENT ANALYSIS 2.1 Research problem 2.2 Research questions 2.3 Method 2.4Findings 2.5 Analysis 1 INTRODUCTION This portfolio is a summary and conclusion on media studies relating to media content and audiences . The purpose of the portfolio is to outline how media ‚ through quantitative and qualitative analysis ‚ are able to produce meaning. Film theory and criticism is relevant to content analysis as it best illustrates the
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............... Assignment 2 Leadership skill-building: My leadership portfolio 20 marks Here and in each chapter the student is asked to make a journal entry of a leadership skills and experience that relates to a major theme of the chapter. At the same time we encourage you to use your imagination to determine what constitutes a suitable addition to your leadership portfolio. A key feature of this portfolio is that it documents leadership accomplishments and attempts. Experiences can
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Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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. Presentation Structure••••••• • 2. Company Profile A subsidiary of Warner Lambert Sales> $200 million Company production of caramel and tsiklas Great portfolio proϊontiko: • chewing gum(Dentyne‚ Chiclets‚ Trident) • breathing (lollies Certs‚ Clorets) • cough tablets(Halls‚ Rolaids) • other products (Sparkies mini-Fruits)Success factors: • high quality • dynamic marketing administration • focus on distribution‚ viewing in stores and merchandising • customer service • 3. ADAMS ONTARIO REGION5
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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