Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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Portfolio 1. Community is defined as a group of people who live in the same place or have a particular characteristic (Nelson & Prilletensky‚ 2005). Through this course‚ I have learnt that in community work community action‚ community development‚ social planning‚ community organisation and service extension are vital elements of community theory. I participated in community work as I engaged in educational non-profit mission in Korea community to improve the quality of education in primary schools
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Portfolio Theory TABLE OF CONTENTS 1. Introduction 3 2. Aerospace and Defence: BAE systems 3 3. Banks: HSBC 3 4. Chemicals: Bayer 4 5. Oil and Gas: BP 4 6. Retailers: Tesco 5 7. Telecommunications: BT 5 8. The UK Government long bond 6 9. Conclusions: Portfolio performance 7 Bibliography and References 8 1. Introduction The purpose of the following pages is to analyse the changes in the prices of the UK Government
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THE INFLUENCE OF BRAND CONSCIOUSNESS ON INDIAN CONSUMERS TO BUY THE DIAMONDS OF ARCTIC CIRCLE Abstract "This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market."A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite‚ but today in India‚ disposable incomes and of middle class and upper middle class are increasing
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The Portfolio Investment Report 1. Introduction The paper shows the general situation about portfolio investment between all February‚ which will presents the portfolio evaluation and portfolio investment decision. 2. Portfolio Evaluation During the months‚ four stocks‚ one mutual funds and one bonds were added into the investment portfolio‚ which stock is Rolls-Royce Holdings PLC‚ BT Group PLC‚ Centrica PLC and Xstrata PLC‚ mutual funds is YAFIX‚ and bonds is Goodyear Tire& Rubber Co.
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Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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Introduction An electronic portfolio is an interactive online tool which allows you to present a comprehensive overview of your accomplishments‚ skills and experiences. It’s a place where you can compile your resume and samples of your work for prospective employers. The objective of this paper is to analyze the value of developing an electronic career portfolio. The learning goals are to: 1. Familiarize myself with the concept of creating an electronic portfolio‚ 2. Apply and understand research
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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foundations were laid bare. Even the core of investing theories related to portfolios has come under pressure. Yet the belief in Modern Portfolio Theory has remained strong amongst the investors. Modern Portfolio Theory (MPT) is a theory that tells investors how to minimise risks associated with investment and at the same time‚ maximise return on the investments by proper resource allocation and diversifying their portfolios – it is based on the theory that risk can be lessened by diversifying into
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