Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19‚ 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………
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Optimization methods in portfolio management and option hedging ∗ Huyˆn PHAM e Laboratoire de Probabilit´s et e Mod`les Al´atoires e e CNRS‚ UMR 7599 Universit´ Paris 7 e e-mail: pham@math.jussieu.fr and Institut Universitaire de France April 24‚ 2007 Abstract These lecture notes give an introduction to modern‚ continuous-time portfolio management and option hedging. We present the stochastic control method to portfolio optimization‚ which covers Merton’s pioneering work. The
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1: “Foundations of Portfolio Theory” by. H.M. Markowitz (1991) Foundations of Portfolio Theory by H.M. Markowitz is based on a two part lesson of microeconomics of capital markets. Part one being that taught by Markowitz‚ which is solely geared toward portfolio theory and how an optimizing investor would behave‚ whereas part two focuses on the Capital Asset Pricing Model (CAPM) which is the work done by Sharpe and Lintner. In this article Markowitz speaks strictly on portfolio theory. He states
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students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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Brand Community Strategies for Creating Value for Customers A brand community consists of a group of customers who share similar values‚ standards and culture while recognizing bonds of membership with each other and with the whole community. Benefits of deploying a brand community systems include customer brand loyalty‚ positive brand image‚ reduced marketing spend (since brand message is passed on through WOM within the community)‚ innovative products and services‚ and the likes. But
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choose the best risk-return combination from the set of feasible combinations? 3. Equilibrium – When all investors optimize their portfolios‚ how are asset returns determined in equilibrium? Agenda • • • • • Risk‚ risk aversion‚ and utility Portfolio risk and return Diversification Allocation between one risky and a risk-free asset Optimal risky portfolios and the efficient frontier “OCTOBER: This is one of the peculiarly dangerous months to speculate in stocks in. The other are July
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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1. What are the pros and cons of the sub-brand strategy? Pros 1. Sub brand can help to advertise mother brand 2. Help to establish brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company
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STARBUCKS – COMPETITIVE BRAND STRATEGY ANALYSIS MKTG 6550S – Brand Management ANANT SAXENA 213994256 Starbucks - Competitive Brand Strategy Analysis Nature of Market Starbucks conducts its business in the generic Canadian ‘Retail Foodservice’ industry‚ which is further divided into the CAD 21.7 Billion ‘Full Service’ (e.g. family restaurants‚ diners‚ fine dining‚ etc. )and the CAD21.6 Billion(Statscan) ‘Limited Service’ eating places (e.g. coffee shops‚ fast food shops‚ ice-cream parlors‚etc.)
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Pitching a specific leader as a driver of change and to mobilise voters’ support is hardly a new political strategy. After all‚ the Bharatiya Janata Party (BJP) had projected L.K. Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past (remember the Ab ki baari Atal Bihari slogan in 1996?). The Congress party’s projection of Indira Gandhi as the country’s tallest leader with its ’Indira lao desh bachao’ tagline in the 1970s is another such example. But the personal rhetoric had
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