"Brand positioning of grameen phone" Essays and Research Papers

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    Grameen Phone

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    Grameen Phone Grameen Phone Submitted To: Muhammad Saad Imran Noor Assistant Professor‚ School of Business and Economics. Submitted By: Name | ID | Class Roll | Shaila Sharmin | 111123019 | 10 | Afsana Najneen | 111123012 | 09 | Emad Hossain | 111123072

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    Grameen Phone

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    Executive Summary As a market leader‚ Grameen Phone is continuously coming up with new ideas regarding its products and services. Recently‚ the company is mainly focusing on the non-voice services. Because‚ the company knows in near future‚ voice based services will reach to the maturity stage which will make the business growth constant to some extents. Hence‚ the company is trying to maintain the leading position in non-voices services as well like SMS‚ Push-Pull‚ and Information related services

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    Grameen Phone

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    dynamic and leading countrywide GSM communication solutions provider. It is a joint venture company between Telenor and Grameen. Grameenphone Ltd.‚ the largest telecommunications service provider in Bangladesh‚ received its operating license in November 1996 and started its service from March 26‚ 1997. Now‚ after 13years of successful operations‚ Grameenphone is the largest mobile phone service provider in Bangladesh‚ with more than 28 million subscribers as of November 2008. In this research‚ we want

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    Grameen Phone

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    the quality of this workforce is solely dependent on the recruitment process. Only a comprehensive and fair recruitment process can ensure the inclusion of the best options to the organization Grameenphone ‚being the leading telecommunication brand in Bangladesh‚ carries an extensive and multi dimensional recruitment process to ensure premium standard of human resource. With an attempt to finding the best individuals‚ Grameenphone conducts a multi-leveled recruitment procedure. At different

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    Grameen Phone

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    Dhaka City College INTERNSHIP REPORT ON “Measuring the Effectiveness of Grameen Phone’s CSR Programs in Creating the Brand Awareness” Supervised By: Ms.Nasrin Sultana Lecturer Department of Business Administration

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    Grameen Phone

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    A Report On HR Practices in GrameenPhone Limited [pic] [pic][pic] [pic] HR Practices in Grameenphone Limited Prepared For Kaniz Mariam Akhter Course Instructor – HRM 526 Prepared By Department of Business Administration Leading University Date of Submission: 17 August 2008 LETTER OF TRANSMITTAL 17 August 2008 Kaniz Mariam

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    Grameen Phone Report

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    tele-marketing. • To determine how they are motivating their customers to take their different services in tele-communication. • To determine Grameenphone cost advantages for telemarketing using through own infrastructure. • To determine the way of positioning their products among the existing subscribers. • To determine their customer retention policy. • Effects of tele-marketing in revenue generation. • Analyzing their strategy of subscriber’s attitude changing towards company.  Significance of

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    Hrm of Grameen Phone

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    Ferdous Course Lecturer Department of Business Administration Victoria University of Bangladesh‚ Dhaka-1205 Subject: Submission of a Term Paper on “Human Resource Management of the Grameen Phone Company Limited”. Dear Madam‚ Here is our Term Paper on “Human Resource Management on Grameen Phone Mobile Company” that you have assigned us to submit as a partial requirement for the course “Human Resource Management” while writing this term paper we have gone through Internet‚ journal and

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    Brand Positioning

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    . POSITIONING Suppose we are asked‚ ‘who makes the best instant coffee?’ Next ‚ we are asked‚ “who makes the next best?’ there can be a number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising

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    History of Grameen Phone

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    The company has so far invested more than BDT 10‚700 crore (USD 1.6 billion) to build the network infrastructure since its inception in 1997. It has invested over BDT 3‚100 crore (USD 450 million) during the first three quarters of 2007 while BDT 2‚100 crore (USD 310 million) was invested in 2006 alone. Grameenphone is also one the largest taxpayers in the country‚ having contributed nearly BDT 7000 crore in direct and indirect taxes to the Government Exchequer over the years. Of this amount‚ over

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