Semester: Summer 2012 Northsouth University Executive Summary Following the social business concept‚ French based food and beverage company Danone started its operation by making an agreement with Grameen group which is named as Grameen Danone. Grameen Danone launched in 2006 and they officially launched their 1st package of product named Shakti+ Doi. The main concern of Shokti Doi is to provide nutrition to the poor children of Bangladesh which can able to fulfill their
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With a portfolio as diverse as Google’s‚ what are the company’s core brand values? Is Google doing the right thing by diversifying into so many different product/service areas and taking on so many potential competitors (cloud computing‚ smart phones‚ high-speed Internet service‚ etc.)? Despite Google’s diverse portfolio‚ the company manages to maintain a very people-focused set of core brand values. Google’s core brand values consist of maintaining its position as the leading organizer of
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Product Positioning "Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to "market segmentation" in that an early step in major marketing campaigns is to discover the core market most likely to buy a product—or the bulk of the product. Once segmentation has defined this group ("active seniors‚" "affluent professional working women‚" "teens") the positioning of the product consists of creating
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Table of Contents Executive Summary 2 Content What is Android OS? 3 Founder & Background of Company 4-5 The Brand of Mobile Phone Using Android OS 6 -8 Functions & Features of Android OS 9&10 Advantages and Weakness of Android OS 11 Comparison of Operating System 12-14 Conclusion 15 Reference 16&17 Appendix 18-22 Executive Summary In the first place‚ the purpose of this assignment is to introduce about what is Android operating system. In 2005‚ the initial developer
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http://socialentrepreneurshipximb.wordpress.com/2009/12/08/review-of-the-book-banker-to-the-poor-by-muhammad-yunus-by-lg-9/ Social Entrepreneurship exploring the unexplored………. GRAMEEN BANK – The bank for the poor. In 2006 Mohammed Yunus and the Grameen bank were jointly awarded the Nobel Peace Prize‚ “for their efforts to create economic and social development from below”. Analyzed the root cause of the misery of the rural women of Bangladesh who work hard day and night and are still
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What is positioning? How has the organisation that you have selected positioned their product? As we all know that‚ there are three steps in target marketing which are market segmentation‚ market targeting and market positioning. According to Kotler (2010)‚ the definition of product position is “the way the product is defined by consumer on important attributes – the place the product occupies in consumers’ minds relative to competing product” (P280). Furthermore‚ in principle‚ a brand must have
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Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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Successful Brand Positioning Estee Lauder has had huge success within their industry for many years because of their positioning within the market. This empire would not have been as successful as it is currently‚ and has been‚ if it failed to segment‚ target and position itself in the appropriate market. When Estee Lauder first formed‚ higher end cosmetics and skin care was a glamorous process at the top notch department stores. Overtime‚ high-end brands have become more common throughout the
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combine all possible competitive features of its competitors in to one car. This becomes visual by having a closer look at the advertisements and the positioning strategies that the four-ringed manufacturer is using. According to a commercial which has been added on You Tube August 2006 Audi combines the advantages of four well known automobile brands in its self. The commercial shows four empty key holding hooks on a wall which will be filled one after the other with the keys of Alfa Romeo‚ Mercedes
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Positioning and repositioning Before positioning companies has to do segmentation and targeting. Segmentation is dividing the market into segments upon some set of criteria and evaluating the profitability of each segment Targeting is selecting one or more segments and going after them Positioning is how do you want your brand to be considered by consumers when compared to other competing brands. Positioning is based on product features such as color‚ price‚ fluffiness‚ quality of service
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