BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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BACKGROUND OF THE STUDY A mobile phone (also called mobile‚ cellular telephone‚ or cell phone) is an electronic device used for two-way radio telecommunication over a cellular network of base stations known as cell sites. Mobile phones differ from cordless telephones‚ which only offer telephone service within limited range through a single base station attached to a fixed land line‚ for example within a home or an office. Today‚ cell phones are the most popular tool for communication
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Must we use mobile phones all the time? In this century‚ there are lots of people using mobile phones‚ from the young to the old‚ from the have to the have-not. Mobile phones can have positive effects if we use it well. But there are many people who misuse them‚ especially students. Most of them can never separate from their mobile phones. In fact‚ using mobile phones all the time can make us procrastinate doing things like eating and praying‚ forget to study‚ and even suffer from cancer. The
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With so much of advancement in technology‚ mobile phones play a very important role in life. Mobile phones are a huge distraction. During the class‚ lot of students are being engaged on their cell phones by being socially active on Facebook‚ Twitter‚ Instagram‚ etc. which definitely distracts them from studies. Most teen’s grades have dropped dramatically because of cell phone use. Some students take a great advantage of these devices while others misuse it by visiting inappropriate sites which results
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Do you have a cell phone? Well‚ to the many who do‚ it is a way of communication in a car. Cell phones have been known to distract the driver from concentrating on the road. But is it really worth banning? A majority of the nation agrees to ban cell phones in the use by the driver. Our nation is based on a democracy and if the people want cell phones banned‚ it should be outlawed. The majority of the nation agrees that cell phones are a distraction on the road. I‚ as a driver‚ too‚ think
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A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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Cell phones has affected the way we socialize these days; if you notice people are starting to text their friends and family instead if actually speaking verbally. You go out to dinner and look around and see people out with family but there is no conversations going on at the table mostly just huh… yeah… mmhm..‚ because they are busy texting someone not there on their phones. I feel human communicant is slowly disappearing among friends and family. You even see parent’s texting their kids when in
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phone is a good technology which is not lacking from our lives. This report will discuss the advantages and disadvantages of using mobile phones. Today‚ mobile phone has become popular to everybody since it is very convenient. The most advantage of having a mobile phone is you can communicate to your family and your friends no matter what where you are. For instance‚ you can contact easily to your friends by calling or sending messages everywhere without electricity. It is maybe the main reason
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I. Introduction Global Positioning System or GPS is a navigation system that used satellites to navigate. GPS are used at most of the places such as‚ cars‚ aircrafts‚ ships‚ and mobile phone. Currently there are 31 GPS satellites orbiting Earth in 12 hours each. GPS help human activities in this world through navigating to safe more time‚ safeties in flight‚ to locate their locations for purposes like in military‚ etc. GPS plays important role in current human activities. II. History At the
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work or to anywhere with any reason‚ they increase the speeds for arrive at a destination faster. In addition‚ some drivers occur on a cell-phone calling people. Imagine‚ one hand carries the phone and another hand holds a wheel or both hands drive the wheel but the phone is pinched between an ear and a shoulder. During the call‚ drivers concentrate on the phone talking more than the car controlling. Furthermore‚ teenager drivers increase gradually. Teenagers retain inexperience of driving along with
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