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    Brand Personality

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    Branding a Person call Sachin Tendulkar Sachin Ramesh Tendulkar This write up entails information about Sachin Tendulkar’s cricketing feats as well as key insights about the brand called Sachin Tendulkar. 3/22/2013 2 Table of Contents About Sachin ................................................................................................................................................. 3 Career Snapshot .............................................................................

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    A strong brand

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    strong brand 6 benefits of a strong brand… …and the 4Cs of brand management © 2005 Clarity Marketing Ltd www.clarity-in-communication.com 1 Branding – can it really work for the small business? If you think of a brand‚ what comes to mind? CocaCola‚ Virgin‚ Hertz‚ Orange? It’s easy to think of branding as being for the big boys with big bucks. But that’s not to say that only large corporates can play the branding game. Small companies really should be able to build strong brands too.

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    Lingerie brands in India

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    Lingerie brands in India The lingerie market in India is still in its infant stage and‚ until in recent times‚ the accessibility of high quality intimate apparel was limited to irregular or grey imports sold under the counter. Because of the limited products and lack of enough specialized and organized retail atmosphere‚ the fashion realization and quality awareness of the Indian consumer for intimate apparel is yet to be realized. India is also one of the most scattered retail markets in

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    Luxury Brand

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    It is universal truth that luxury brand industry is still booming even during financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces.

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    Brand consciousness

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    THE INFLUENCE OF BRAND CONSCIOUSNESS ON INDIAN CONSUMERS TO BUY THE DIAMONDS OF ARCTIC CIRCLE Abstract "This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market."A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite‚ but today in India‚ disposable incomes and of middle class and upper middle class are increasing

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    Brand Differentiation

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    If brand stewards understand what underpins the attitudes of a brand’s most loyal customers — those who are truly “bonded” to the brand — they may be able to identify opportunities to convert other consumers THE BUSINESS OF BRANDS 6 to this profitable position. Our own analysis of brand loyalty data has revealed six broad factors that drive loyalty. In some categories‚ just one of these factors may be enough to make a brand the default choice for many consumers‚ but most strong brands benefit

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    Brand Loyalty

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    the brand loyalty and answer the question “How can companies create brand loyalty?” I would be glad to answer any questions at the end of my talk. Let me start with the definition of this term. As I understand brand loyalty is when consumers become committed to your brand and make repeat purchases over time. We can say that brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands‚ regardless

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    Brand Identity

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    DAVID ARKER’S MODEL FOR BRAND IDENTITY CONVERSE Core Identity Product thrust: Subsidiary of Nike deals in apparel‚ shoes and sports accessories. Retailing is done through Planet Sports which is specialty format under pantaloons India ltd. User profile: Used by kids and youths who are fashion rebels in real sense n love retro style. Attraction among students as its a pocket friendly brand. Performance: Converse has kept innovation core to its strategy‚realizing fully that the

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    Nation Brand

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    Anholt: Nation Brand !"#$%&’()"&* Beyond the Nation Brand: The Role of Image and Identity in International Relations !"#$%&’%($)* 8.)RUHLJQ2I¿FH3XEOLF’LSORPDF\%RDUG "#$%&’(% !"#$%&’$(#$)(#)*+(‚-.#/%-(0*.-1/-’2(/3(4*)5&)-#"6(.33%7/.#)1(8/#$(#$)(.7#(%4(7*).#/-’(4.9%*.0")( /+.’)3(%4(7%&-#*/)3(#$*%&’$(+.*:)#/-’(7%++&-/7.#/%-3;("/##")()9/1)-7)(3&’’)3#3(#$/3(/3( <%33/0")=(>$/3(<.<)*(1/37&33)3($%8(#$)(‚-.#/%-(0*.-12(7.-(*).""6(0)()-$.-7)1(#$*%&’$(3#*.#)’6;( 3&03#.-7);(.-1(36+0%"/7(.7#/%-3=(?%&-#*6()@

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    Brand Ipl

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    Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark.    According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.

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