1. What are the pros and cons of the sub-brand strategy? Pros 1. Sub brand can help to advertise mother brand 2. Help to establish brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company
Premium Brand Brand management Advertising
STARBUCKS – COMPETITIVE BRAND STRATEGY ANALYSIS MKTG 6550S – Brand Management ANANT SAXENA 213994256 Starbucks - Competitive Brand Strategy Analysis Nature of Market Starbucks conducts its business in the generic Canadian ‘Retail Foodservice’ industry‚ which is further divided into the CAD 21.7 Billion ‘Full Service’ (e.g. family restaurants‚ diners‚ fine dining‚ etc. )and the CAD21.6 Billion(Statscan) ‘Limited Service’ eating places (e.g. coffee shops‚ fast food shops‚ ice-cream parlors‚etc.)
Premium Coffee Starbucks
research through Positioning Brand Bull-eye (Figure 1) (Kotler & Keller‚ 2012‚ p.309)‚ Samsung Mobile tries to cover whole mobile and smartphone market. Today company’s product lineup includes almost any possible smartphone or mobile. Samsung doesn’t refuse to produce cheep & simple mobiles‚ in case that there are still popular on the market‚ as a second mobile or communication tool for children and olds‚ who is not need in high-developed smartphones. Thereby the current positioning of Samsung Mobile
Premium Mobile phone Smartphone Motorola
Pitching a specific leader as a driver of change and to mobilise voters’ support is hardly a new political strategy. After all‚ the Bharatiya Janata Party (BJP) had projected L.K. Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past (remember the Ab ki baari Atal Bihari slogan in 1996?). The Congress party’s projection of Indira Gandhi as the country’s tallest leader with its ’Indira lao desh bachao’ tagline in the 1970s is another such example. But the personal rhetoric had
Premium Bharatiya Janata Party Indian National Congress Atal Bihari Vajpayee
optimal for Intel‚ with particular emphasis on the pros and cons of Intel’s substantial cash holdings. Articulate and defend a “target” capital structure for Intel. Cee Capital Structure As shown in the financial income statement (Exhibit3)‚ Intel Corp. (INTC) has a capital structure consisting most of equity. Intel has very little debt in its capital structure and the cost of debt would have only a marginal effect on the overall cost of capital. The current capital structure of Intel is not optimal
Premium Stock Stock market Weighted average cost of capital
University of Zimbabwe Graduate School of Management *Marketing Ma*nagement Question: Kotler (1988) has stated that: “The heart of modern strategic marketing can be described as STP – segmenting‚ targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way‚ market segmentation
Premium Marketing
Case Analysis: The Intel Pentium Chip Controversy (A) Immediate Issue: As Andrew Grove‚ during my meeting of December 17‚1994 with my internal team‚ Should I approve replacing the defective Intel chips of all concerned users with no-question asked? Also‚ should we also pay for the labor and other incidental costs? How should we integrate our decision into our financial books? Basic Issues: • Negative Publicity: Since Oct 30th‚ we have encountered a self-propelled negative publicity campaign
Premium Intel Corporation Income statement Semiconductor sales leaders by year
Absolut Positioning. This report will describe the concept of positioning‚ effective positioning and its relation to segmentation. It will analyse the positioning of Absolut vodka in its market share. In this report the relevant positioning criteria will be identified and appropriate positioning maps to support the analysis will be used. In addition‚ suggestions on how to improve and develop the Absolut’s positioning will be given as well. In order to apply the relevant academic theory to the
Premium Marketing Absolut Vodka
elements of an adaptive society. The Cogan and Burgelman (2004) case‚ “Intel Corporation: The DRAM Decision”‚ paired with the aforementioned reading‚ recounts Intel’s encounter with technological change and how they came to exemplify the idea of an adaptive society. Discussion DRAM Decision Throughout its history‚ Intel has centered its strategy on the tenets of technological leadership and innovation (Burgelman‚ 1994). Intel established its reputation for taking calculated risks early on in
Premium Innovation Intel Corporation Flash memory
segmentation has been done are as follows: Age and Life-Cycle Stage: Marlboro targets to adults who have already taken the decision to smoke.. As its secondary target market it aims at the 30+ segments. According to Malboro it is the global brand in the world. Income: The target market includes all those individuals having a monthly income greater than or equal to Tk.10000. (MHI = Tk.10000). Density: Marlboro has been focusing all its resources on appealing to the population living
Premium