Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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North South University Preference of the virtual classroom Research paper Hasan Mahmud ID : 081922044 Eng 105 Sec : 10 Faculty: Rafia Tahseen Date: 23/04/2012 Contents Topic Abstract Acknowledgement Introduction Concept of E-Learning Concept of Virtual Classroom Advantages of Virtual Classroom Process of Virtual Classroom Hypothesis Research Area Methodology Data Collection Finding & Analysis Summary of Research Findings Conclusion Work Cited Page No. 3 4 5 5 5 6 6 8 8 9 9 10
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BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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PROJECT DATA SHEET Project Data Sheets (PDS) contain summary information on the project or program: Because the PDS is a work in progress‚ some information may not be included in its initial version but will be added as it becomes available. Information about proposed projects is tentative and indicative. PDS Creation Date – PDS Updated as of 15 Jan 2014 Project Name SASEC Railway Connectivity Investment Program Country Bangladesh Project/Program Number 46452-001
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Chapter 1: Information Systems in Global Business Today [MIS -L10/e] Multiple Choices 1. When nearly all core business processes are digitally enabled‚ Correct Answer: the firm is more competitive and efficient. 2. Which business objective refers to the achievement of higher levels of efficiency and productivity? Correct Answer: Operational excellence 3. Which business objective refers to increasing a company’s revenues while decreasing its costs? Correct Answer: Customer and supplier
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Rental power is typically costlier than conventional power because production of it involves short term deals. A rental power company must have power generation equipment ready in its stock. But none of the dozen plus local companies awarded with rental power contracts have any stock of plant equipment or experience in rental power projects. The PDB signed the contracts with the two sponsors on February 4 this year asking them to install and commission their respective plants within 120 days (4
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CHAPTER: IV MATERNITY BENEFIT 45. Employment of women worker prohibited during certain (1) No employer shall‚ knowingly employ a woman in his establishment during the 06 months before and after of her delivery. (2) No woman shall work in any establishment during the06 months immediately following the day of her delivery. (3) No employer shall employ any woman for doing any work which is of an arduous nature or which involves long hours of standing or which is likely to adversely affect her health
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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original formula. While licensing agreements also aimed to specify how the Heineken brand should be marketed‚ Heineken could not influence how a licensee marketed its own brands. At the end of 1993‚ Heineken‚ being the market leader in Netherlands‚ was viewed as a mainstream brand. Outside the Netherlands‚ however‚ Heineken had consistently been marketed as a premium brand. Sales volume was declining and the brand image needed some revitalization. In January 1994‚ senior managers at Heineken headquarters
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