------------------------------------------------- Differences between preference shares and debentures * Preference Shareholders are effectively owners; debenture-holders are creditors. * Preference Shareholders may vote at AGMs and be elected as directors; debenture-holders may not vote at AGMs or be elected as directors. * Preference Shareholders receive profit in the form of dividends; debenture-holders receive a fixed rate of interest. * If there is no profit‚ the shareholder
Premium Stock Stock market Debt
Branding 101: An Overview of Branding and Brand Measurement for Online Marketers Report Contact: Molly Hislop Director of Research & Development‚ Dynamic Logic 800-245-2455 molly@dynamiclogic.com April 2001 Dynamic Logic ’s Branding 101: An Overview of Branding and Brand Measurement for Online Marketers Table of Contents INTRODUCTION 3 WHAT IS BRANDING? 6 MEASURING BRANDING OFFLINE 9 STANDARD PRACTICES IN TELEVISION ADVERTISING 9 Case Study: Kraft Uses Copy
Premium Advertising
“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
Premium Brand Branding
1 Günter Schweiger‚ Thomas Otter and Andreas Strebinger The influence of country of origin and brand on product evaluation and the implications thereof for location decisions Dr. Günter Schweiger is Professor of Advertising and Market Research and Head of the Department of Marketing at Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration)‚ Austria. Mag. Thomas Otter is research assistant in the Department of Advertising and Market Research at Wirtschaftsuniversität
Premium Brand Advertising Brand management
Brand Concept Formulation: Jaques of London Balmoral Croquet Set Brand Concept Elements and Parameter Descriptions Brand Name: Jaques of London Balmoral Croquet Set 1. Category strategy element - Placement: Jaques boasts their authenticity by priding themselves in offering the world’s finest and largest range of Croquet Equipment available. Jaques invented the game of Croquet‚ introducing it to the world in 1851‚ and have been making Croquet sets of the highest quality ever since. Expansion:
Premium
growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest‚ academic researchers and telecommunication industries have explored a number of different brand-related topics in recent years‚ generating scores of papers‚ articles‚ research reports‚ and books. Brands serve several valuable functions. At their most basic level‚ brands serve as markers for the offerings of a firm. For customers‚ brands can simplify choice
Premium Brand Brand management Branding
FEET Tish is has to deal with home. It’s not that easy for her. She has to take care of her brother Matt‚ who is only a first grader. She liked it when her grandmother was still alive.“I wish so bad that Grandma were still alive.She would know what to do about mom”. (29). She also likes Matt.Though she buys the gifts that might not be worth it‚she still cares about him.. What about her parents? Her relationship with her parents is not good. Her mom only cares about dad.”They are horrible.I Hate
Premium Family Mother Father
Indian Institute of Management Bangalore Post Graduate Programme Sales and Distribution Management PGP (Term 4) 2014-15 Prof. Avinash Mulky 1. Introduction The quality of sales and distribution management is an important determinant of success in customer acquisition and revenue growth for companies across business sectors. Although some businesses sell directly to their customers using a client acquisition team or company sales force‚ many sales organizations utilize a channel for
Premium Marketing
SUBWAY BRAND ANALYSIS Analyzed by Tanay Manoj Rathod Ashvikha Lakshmi Shriraam Nan Dar Lakshmi Prathyusha Arimilli Content Page 1. Introduction 2. Company Background 3. Brand Vision 4. Brand Objectives 5. Brand Personality 6. Impact of emotional appeal on consumer behaviors and the subway brand 7. Involvement theory on consumer behavior 8. Maslow Hierarchy of Needs 9. Conclusion 10
Premium Maslow's hierarchy of needs Subway Fast food
Career Plan Work Culture Preferences April 12‚ 2013 Well after doing the Work Culture Preferences in the Career Plan I was a little surprised on the results because it showed me that maybe I do have more skills to work with helping people than I thought. My results were under the Ethical section; emphasis on families‚ that if given the chance to contribute positively to society I could make a difference in people’s lives‚ emphasis on social and environmental responsibility‚ and active in
Premium Utility Interview Thought