was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than
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Analysis of commercial vitamin C tablets Objective To determine the vitamin C content in commercial vitamin C tablets by titration between vitamin C (ascorbic acid) & iodine solution. Hence‚ compare this data with the manufacturer ’s specification. Principle In this analysis‚ certain amount of iodine solution‚ which is known in excess‚ is added to acidified ascorbic acid solution. Brown iodine can be easily reduced by acidified ascorbic acid to form colourless iodide ion:
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Mac vs PC Case Study Introduction The “Get a Mac” campaign was a series of TV commercials ads created for Apple launched in 2006. In all series of the ads‚ they feature a Mac guy and PC guy against each other by comparing the feature or user experience of Apple’s and Microsoft’s computer. This campaign successfully creates an image of Apple’s user as a young‚ friendly‚ cool and confident. By contrast‚ the PC guy is an up-tight‚ traditional‚ insecure character who dress was oversized. The main message
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Chemicals Vitamin C tablet‚ (1) standard 0.0110 M potassium iodate (KIO3) solution‚ (100 cm3) standard 0.060 M sodium thiosulphate solution‚ (Na2S2O3‚ 160 cm3) 1 M potassium iodide solution‚ (KI‚ 20 cm3) 0.5 M H2SO4‚ (150 cm3) freshly prepared starch solution. Apparatus Titration apparatus Principle In this experiment you are required to determine the vitamin C content of a commercial tablet and compare this with the manufacturers specification. Vitamin C is ascorbic acid‚ which is rapidly and quantitatively
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Thompson’s PCS model is used by Sheldon to counter Bob’s cultural and self-value of wanting Joyce to be admitted to a residential home‚ as is the common practice in today’s society. This model is predominantly designed to provide intervention for disadvantaged groups in society‚ which would allow Joyce to participate in decisions regarding her care‚ as an older person (Braye & Preston-Shoot‚ 2016). The structure of this model identifies how oppression is embedded in society through institutions which
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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different concentrations of hydrochloric acids (HCl) and indigestion relief tablet. I will also mention the time which was taken in the experiment‚ to see how fast the hydrochloric acid took with indigestion tablet with different concentrations. Indigestion tablets are alkali and they are used for to neutralise the excess acid in the stomach. Indigestion Tablet Indigestion is caused by excess acid in the stomach. The tablets neutralise some of this Acid and this is known as ‘Neutralization’ since
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socioeconomics and geographic exposure have on musical preference? Music is derived from person’s roots and their history of said parties. Music evolves at the same fast paced rate as society and is typically influenced from previous genres. Music in specific geographical locations and socioeconomic environments are mostly created based on surrounding issues and hardships that face the parties involved. Many factors effect what musical preferences people enjoy such as ethnicity‚ background‚ the
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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