The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
Premium Brand Branding Brand management
is evolving rapidly. It is a parable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in malls‚ markets and stores. With radically changing fashion and retail industry‚ the Indian consumers are facing considerable transformation. With an increase income levels
Premium Brand Marketing Advertising
examines the brand management of Gucci‚ as one of today’s most prominent luxury brands. Based on literature it first looks at definitions of luxury and luxury brand equity as an expression of dream value. Then it explores the identity‚ brand building‚ brand architecture‚ brand stretching and strategies Gucci follows in each of its segments. In the light of the latest recession‚ it looks at the response strategies of the brand and sheds light on the communication challenges‚ the brand faces in reconciling
Premium Gucci Brand Branding
Introduction‚ Brand equity P.2 Brand equity Brand image P.3 CBBE Pyramid salience‚Performance and imagery dimensions P.4-5 CBBE Pyramid - judgement and feelings dimensions P.5-6 CBBE Pyramid - resonance dimensions Brand Product Matrix P.6 7Ps P.7-9 Concusion P.9 Reference List P.10 Introduction Hong Kong Disneyland
Premium Brand
Lindgreen‚ A.‚ Beverland‚ M.‚ Vanhamme‚ J.‚ & van Wijk‚ R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons‚ 50(4)‚ 291—304. Dobele‚ A.‚ Toleman‚ D.‚ & Beverland‚ M. (2005). Controlled infection! Spreading the brand message through viral marketing Business Horizons‚ 48(2)‚ 143—149. Dove. (2007). Campaign for real beauty. Retrieved July 7‚ 2008‚ from http://www.campaignforrealbeauty.com/ DuPont. (2008). DuPontTM StormRoomTM with KEVLAR1: Product information. Retrieved
Premium Marketing Social media Mass media
Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales‚ Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014‚ Microsoft dropped
Free Mobile phone Nokia GSM
INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan‚ Park
Premium Brand Brand management Branding
When one thinks of a Pyramid‚ they most likely have one of the Egyptian or Mayan Pyramids in mind. They are both pyramids‚ but there are some similarities and differences to consider when thinking of them. The age‚ purpose‚ and size can shed some light on these structures. With only copper‚ stone‚ and wooden tools‚ people created what was thought to be impossible It is amazing that buildings as old as these lasted this long. According to Source 1‚ “Each was made by and for a different pharaoh:
Premium Ancient Egypt Egypt Great Pyramid of Giza
Ancient studies Who built the Pyramids? The Pyramids are huge rectangular structures located within Egypt. These structures are constructed from lime stone which was collected from the quarries in Muqattan Hills near Cairo. The great Pyramid of Giza has been measured and stands 481 feet high‚ 756 feet across on each of the four sides and is made up of 2.3 Million singular 3 ton blocks. There are 3 main theories for how the pyramids were built. The first is the more common tail of Jewish slaves being
Premium Great Pyramid of Giza Ancient Egypt Egyptian pyramids
The Great Pyramid of Giza has been around since 2560 BCE and is still standing satisfactorily. The Great pyramid was created to be a tomb for the Pharaoh Khufu who lived during the fourth dynasty. This great pyramid is known to be one of the seven wonders of the world. It is one of three largest pyramids in Giza built at the time‚ and there is also another three smaller pyramids close by. The Great Pyramid of Giza was built out of stone. The stones that were used were limestone and pink granite in
Premium Ancient Egypt Egypt Great Pyramid of Giza