giant Izo is planning to increase its market foothold in India‚ but is facing several challenges on the way to catch up with its competitors. Its rivals include public sector undertakings (PSUs) such as IOC‚ HPCL and BPCL which enjoy well-established brand presence‚ and distribution network in India’s near-stagnant automotive lubricants market. Creating a wider distribution network is however posing the biggest challenge for lubricants players in India. Public sector companies have an early advantage
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Case Study NUPATH FOODS‚ INC. James Ornath read the latest sales figures with a great deal of satisfaction. The vice president of marketing at Nupath Foods‚ Inc.‚ was pleased to see that the marketing campaign to improve sagging sales of Prowess cat food was working. Sales volume of the product had increased 20 percent in the past quarter compared with the previous year and market share was up. The improved sales of Prowess could be credited to Denise Washington‚ the brand manager responsible
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Unit VI Case Study: Amazon.com By Chanda Maneval Amazon.com’s success online is attributed to many reasons: first they are a massive e-commerce pure-click business‚ meaning that they exclusively use the Web site to facilitate or conduct the sale of products (Kotler & Keller‚ 2012). Being a pure-click company allows products sold on Amazon.com to have a lower price than those found in the brick-and-mortar companies due to lower overhead prices (McArdle‚ 2012). They also have about
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2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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Chapter 1 Case Study: Mars Buys Wrigley in One Sweet Deal 1. Why did Wrigley’s share price not rise to the $80 offer price following the announcement of the merger? Why did competitor Cadbury’s shares gain 3.5 percent following the announcement? Answer: Some investors did not expect the two family-controlled companies to approve the deal. Cadbury’s shares rose on speculation that it could become a takeover target. Both Kraft and Nestle could be interested in acquiring Cadbury. While Nestle
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Quantitative Methods • Dance with Chance • Black Swan 4 QUANTITATIVE METHODS CASE MAPPING Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal‚ ordinal‚ interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis Dilemmas Abstract Meant for ‘Scales of Measurement’‚ this case study presents Raghu’s • analysis dilemma‚ the owner-manager of Matrix canteen‚ which sells
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Case Study: Stubble Trouble page 90 (a) The first unique selling point is that it gives the closest shave without irritation‚ this is one of the basic needs by all customers consuming on razors. Second the razor the blades shaving as close on the first stroke as on last‚ this means that the product is time saving‚ and makes shaving organized‚ again another demand by all customers. Finally‚ the color of the razor is the third unique selling point‚ the design of the razor attracts many customers
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Recently‚ Sony and Microsoft both released their newest gaming console‚ the Play Station 4 and the Xbox one. Before the release‚ there were several spec releases and features slowly being revealed throughout many conferences. Both companies used this opportunity to understand the competing model‚ and they decided whether to make changes to their product accordingly. Price had been a critical issue with the last generation consoles‚ the PS3 and Xbox 360. The PS3 debuted with a price that limited initial
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STRATEGIC BRAND MANAGEMENT INDIVIDUAL PROJECT : CONTENTS INTRODUCTION 3 BRAND ANALYSIS 4 1.1. Brand and/or organizational values 4 1.1.1. The umbrella brand 5 2.1. Brand/company heritage 6 3.1. Brand and/or company strengths and weaknesses 7 3.1.1. Strengths 7 3.1.2. Weaknesses 8 4.1. Analysis of competition 8 REFERENCES 10 INTRODUCTION Throughout this paper‚ we will try to introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating
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