Information systems for managers Case study: Outrigger Hotels and Resort The solution is here… Magic Data The solution is here… Fama NDIAYE Question 1-The current IS resources of Outriggers: 1. Technical Resources: * Hardware(Personal computers; Routing equipment). * Software (Stellex‚ in 1987; Stellex 2.0‚ in 1992; centralized IT systems; E.Piphany; JD Edwards). – Appendix 1 * Networking comportments of IT infrastructure (XML interface; Electronic interface; IBM AS
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Case studies Temsa Globals product strategy Temsa global is an automotive company with factories in Adana‚ Adapazari ‚ Egypt. It produces buses‚ minibuses‚ and light trucks in its factories in Turkey. The company started out its business as a licensor of Mitsubishi products in 1984‚ when it could manufacture only the licensed products. Since 2001‚ Temsa Global has gradually developed design capabilities to support the shift in its products strategy .In 2009‚ Temsa R&D and Technology Inc
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Cornelius Lucas International Marketing April 23‚ 2012 Case study-Coke and Pepsi learn to compete in India Coke had been present in the Indian market until they left in 1977 because of a dispute over the trade secrets. They chose to leave instead of cutting their equity stake to 40% and handing over their secret syrup recipe. When Pepsi entered the market‚ sales of soft drink concentrate to local bottlers could not exceed 25 percent of total sales for the new venture. The government also mandated
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MGMT 497 Sample Case Study: Costco Five-Forces Analysis of the Competition in the Wholesale Club Industry Rivalry Among Existing Players—a strong competitive force All wholesale clubs (Costco‚ Sam’s Club‚ and BJ’s Wholesale) offer low prices to attract members and provide them with considerable cost savings enough to more than cover membership fees. The rivalry among them is vigorous and will remain so: All 3 club rivals are aggressively pursuing top-line revenue growth (chiefly by opening
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INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
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The case preparation questions are intended to help you identify and address the key issues in the case while preparing the case analysis note for each case before the discussion in the class. | Session No & Date | Case: Preparation Questions | 1&2 | PV Technologies Inc: Were they asleep at the Switch? 1. What could be the reasons for the unfavorable evaluation of PV technologies by Greg Morgan? 2. Evaluate alternative course of action available to PVT to gain favorable evaluation
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REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:
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Tourism destination brand identity: The case of Slovenia Received (in revised form): 24th May‚ 2007 MAJA KONECNIK is Assistant Professor in the Marketing Department of the Faculty of Economics at the University of Ljubljana (Slovenia). Her research interest lies in the area of tourism marketing‚ especially destination branding. FRANK GO is Professor of Tourism at the Erasmus University at Rotterdam (the Netherlands). His research interests include information and communication technology
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Sony is a big corporation in electronic industry ranked 105th on the 2014 list of Fortune Global 500. But Sony is not the only corporation in electronic industry there are some big company and corporation in electronic industry and also big competitors of Sony such as Koninklijke Philips‚ Panasonic Corporation‚ and Sony electric. Furthermore‚ Apple is also a big competitor for Sony in making smartphone nowadays. Five Forces. Barrier to Entry: high Buyer Power: high Substitutes: high Supplier Power:
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