is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position
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2G Spectrum Scam The Rs 1‚76‚000 crore loot in telecom by the UPA govt 1) What is spectrum? What is its relation with mobile phone services? Spectrum is airwaves. Each operator is assigned a set of frequencies. In normal basic telephone service‚ a pair of wires is used for communication. But in case of mobile/wireless communications‚ airwaves are used instead of wires. These spectrum/airwaves are licensed by the Government. It is allocated in Mega Hertz (MHz) in telecom licenses. 4.2 MHz is given
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Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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characteristics of autistic spectrum conditions 1.1 - Explain why it is important to recognise that each person on the autistic spectrum has their own individual abilities needs strengths gifts and interests. If we know individual’s abilities‚ need‚ strengths‚ gifts and interests then we can focus on them‚ we can create environment‚ situations‚ we can pick activities to support and develop individual’s. 1.2 - Analyse the main diagnostic features of autistic spectrum conditions commonly known
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Electromagnetic Spectrum 299‚792‚458 m/s – speed of light 186‚282 mile/s Speed of light = WL x Frequency C=(^)(v) Wavelength sa Electric field Band Designations: ELF- extreme low – 3-30hz SLF- super – 30-300hz ULF- ultra – 300hz-3khz VLF – very – (Vice Versa) LF – low MF – medium HF – VHF – UHF – SHF – EHF – 30-300ghz Standard Frequency JJY- japan – 40khz‚ 60khz MSF – Rugby‚England – 60khz‚5km‚3.1miles) WWVB‚ Colorado‚USA (60khz) HBG – Switzerland (75khz) DCF77 – main‚Germany (77.5khz) LORAN-
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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on Earth has evolved to us life to its advantage to survive. If you were to take a prism and put light to it‚ it can slow light down by a fraction by revealing its much more colourful side. This is commonly known as the visible light spectrum. On one end of the spectrum you have red and on the other you have Violet. Red is red because its wavelengths are larger and has a larger Frequency. A frequency is the level of energy is it giving off and is determined by its wavelength‚ the larger the wavelength
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Essay on 2G Spectrum Scam B Rajashekar Reddy (1593206) MADS 6604 Ethics and Public Values Prof Brenda Lyshaug‚ Ph.D. Fairleigh Dickinson University April 01‚ 2013 “2G” stands for “Second-generation wireless telephone technology”. The 2G scam is one of the biggest scam till now in India and the highest authority of India Supreme Court stated that this scam is mother of all the scam till now in India. In this 2G spectrum scam many government officials are involved for illegally undercharging
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and being unable to communicate with people in everyday life. Unfortunately for many‚ this isn’t a hypothetical situation; it’s their lives. This is a disorder called the “Autism Spectrum Disorder.” This disease can be classified and defined thousands of different ways‚ but the one thing connecting everyone on this spectrum is the fact that the reason why they have this disorder is completely unknown to scientists. There are theories that range all the way from genetics to cases of physical harm‚ but
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