something that does not have much value or importance (“trifle”). When one looks at the title of Susan Glaspell’s short play‚ at first they may think that it is as the title implies; unimportant or the story being told is for nothing more than entertainment. Upon further examination and consultation of critical sources‚ the reader is able to tease out a deeper meaning. The play‚ Trifles‚ written by Susan Glaspell is an intricately weaved narrative on gender roles and home life as it was in early 1900s
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POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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In the short stories “Lust” by Susan Minot‚ “How to Date a Browngirl‚ Blackgirl‚ Whitegirl or Halfie” by Junot Diaz‚ and “IND AFF or Out of Love in Sarajevo” by Fay Weldon‚ there is a common theme of manipulation‚ promiscuity and detachment as the main characters try to attain acceptance. All three of the protagonists in the stories‚ the unnamed young woman in “Lust”‚ Yunior in “How to Date a Browngirl‚ Blackgirl‚ Whitegirl or Halfie”‚ and the graduate student in “IND AFF or Out of Love in Sarajevo”
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does your brand enjoy? Some research based thinking for Valentine’s Day from The Buzzz In 2008 a client once said to us that they wanted their brand to become ‘the most loved brand’. It seemed initially like a quaint mistranslation from someone for whom English was not a first language‚ but on reflection it led the team at The Buzzz to think more about the nature of brand relationships and whether in fact there was a way to compare the emotional context of a customer brand relationship with the
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BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one‚ especially if they need a banker or a lawyer. A trustworthy‚ dependable‚ conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor‚ a lawn service‚ or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous
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Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Trifles (1916) by Susan Glaspell The central action in the play “Trifles” is the murder of Mr. Wright. While the men search the house for clues to prove that Mrs. Wright was the culprit‚ the women start taking notice of the drab condition of their surroundings in the kitchen. As the men pass through during their investigation they stop momentarily to fling sexist comments toward the women. For example: “Well‚ women are used to worrying over trifles”‚ which ties directly into the origin of the play’s
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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