Famous Canadian Entrepreneurs James Hillier and Albert Prebus (Electron Microscope) James Hillier‚ one of the entrepreneurs of the electron microscope‚ was born on August 22nd‚ 1915 in Brantford‚ Ontario. He attended the University of Toronto‚ where he received a PhD in 1941. After graduating‚ Hillier spent most of his career at the Radio Corporation of America (or RCA)‚ discovering the principle of stigmator‚ which is used to correct astigmatism in a microanalyser‚ while being the first person
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Definition: Being Canadian Being a dual citizen is a blessing. For those of you who don’t know‚ I am a dual citizen of the United States‚ and of Canada‚ due to my father being born there. Growing up‚ I always loved everything about my northernmost citizenship. Every time I went to visit‚ I fell in love with the country more and more. The scenery‚ the people‚ the history. It all is so welcoming in the North. Being born in America‚ I am thankful for the “American Dream”‚ but being Canadian means so much
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here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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Hockey In Canada: A Nations Passion Culminating Activity: Canadian History Essay In 1994‚ the Canadian Federal Government compromised and voted to make hockey Canada’s national winter sport‚ and lacrosse Canada’s national summer sport. Which sport should be named Canada’s true national sport? In 1994‚ the Canadian Federal Government compromised and voted to make hockey Canada’s national winter sport‚ and lacrosse Canada’s national summer sport. Which sport should be named Canada’s true
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In conclusion‚ Canadian government need to be efficient to communicate with it’s citizen to improve health care institutions. With the lack of communications‚ there is so much that needs to be done. This topic caught my attention‚ because its such a broad topic that can be critique in multiple ways. As a developed country with a poor health care system‚ there’s many lenses one can approach these situations from. The implication for the public is if they don’t speak up patients are going to suffer
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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classified into three categories based on the price Product overview: Lifebuoy is one of the oldest brands of soap bar that is market by the Unilever group. The original Lifebuoy was first produced in 1895 in the UK. Though the soap is no longer produced in the UK‚ it is still produced in many countries around the world and is the market leader in every Asian market that it is sold. The brand is very popular among the rural population with more than 50% of its sales in rural Asia. With a goal to
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Prior to 1921‚ men were the only members of the Canadian parliamentary system. With the first Canadian women being elected into the Canadian parliament in 1921‚ women have had the ability to participate and become elected into the House of Commons. Since then‚ Canadian women’s participation in the House of Commons has substantially increased from 1 female seat holder in 1921 to the present day 64 seats held by women. Although this increase is seemed as substantial‚ the debate about the underrepresentation
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