people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be defined
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan‚ Park
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Strategic Brand Management Assignment 2 - Top Global Brands PEPSI Submitted By: Archit Kumar Singh (91127) Dinesh Joshi (91131) FMG 18 C Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context. Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s
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Brand assessment of Horlicks Brand Profile: Horlicks Product Category: It’s a malted milk hot drink.Horlicks offers three varieties Junior Horlicks‚ Horlicks for Women‚ Horlicks Lite. Primary ingredients: It is known as ‘The Great Family Nourisher’.it offers pleasurable nourishment with its delicious range of flavours including Vanilla‚ Toffee‚ Elaichi and Chocolate. History: Holicks a brand established before 6 decades back in 1960 Two Chicago‚ US-based brothers‚ James and William Horlick
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–nano:how political factors infuencethe buying behaviour 9 6.2 Buying behaviour of Tata motors: 9 7.0 Best suited product category influenced by political fagtor 12 8.0 conclusion 13 References 14 Executive summary Main focus of this paper is to illustrate and determine the organisational buying behaviour and what are the major factor which influence. as far as customer needs good and services an organisation also requires good and services to for make finish product available in market
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Which brand of paper towel is most absorbent? Aim: The aim of this experiment is to see which brand of paper towel absorbs the most water out of a 200mL beaker. Hypothesis: In this experiment my reasearch has shown that Kleenex Viva would be most likely to absorb the most water as to the amount that the Woolworths homebrand would because of its thickness and the texture of the paper. Variables: |Independent variable |The independent variable is the brands of paper towel
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CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Brand elements‚ sometimes called brand identities‚ are those trademarkable devices that serve to identify and differentiate the brand. The main brand elements are brand names‚ URLs‚ logos‚ symbols‚ characters‚ spokespeople‚ slogans‚ jingles‚ packages‚ and signage. Independent o f the decisions made about the product and how it is marketed‚ brand elements can be chosen in a manner to build as much brand equity as possible. That is‚ according to the customer-based
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summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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is evolving rapidly. It is a parable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in malls‚ markets and stores. With radically changing fashion and retail industry‚ the Indian consumers are facing considerable transformation. With an increase income levels
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University of Salahaddin – Hawler Education College Physics Dept. Shaqlawa Name of experiment The velocity of sound by means of resonance tube closed at one end. No. experiment: 5 Name: Goran Kamaran A.razaq Stage: 1st Class Group: C Date: 12/12/2013 Apparatuses:- This lab utilizes the following materials: Resonance tube Pail of water Tuning forks Rubber mallet Measuring tape Thermometer Thorey:- Fill the tube with water to about 10cm to the open
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