The ericsson Brand Strategy January 15‚ 2010 agenda Introduction › Background › Objective › Our starting point Brand Strategy › Brand idea › Brand objectives 2009-10-21 BACKGROUND We live in truly exciting yet tough times › Leadership position in the industry › Led in the introduction of voice connectivity to the world › We are now doing the same with broadband › Taken some ground breaking deals...Sprint‚ Verizon... › Contributing to big world agendas 2009-10-21 Technological
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Linda Harris Brand manager AREAS OF EXPERTISE Increasing brand awareness Category management initiatives Hospitality industry Brand management Brand strategy Market Research Brand compliance Working in the marketing department of a well known cosmetics brand and involved in make recommendations for it’s products range‚ pricing and promotions. Involved in helping to differentiate the company from those of the competitio n. PROFESSIONAL Chartered Institute of Marketing (CIM) Institute of Direct Marketing
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XYLYS BRAND PERSONALITY AND SELE-IMAGE CONGRUENCE ANALYSIS Question 1.1: According to the brand personality article and the Exhibit 2 & 5‚ the similarity/differences could be observed as follows. Both users and non-users consider the luxury watches as quite sincerity‚ which is associated with the personality traits of down-to-earth and honest. Excitement dimension is associated with exciting‚ daring‚ imaginative‚ spirited and up-to-date‚ and this dimension of brand personality is more favorable
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Positioning and Brand Loyalty Shelane Edie SRM 410: Contemporary Issues in Sports Marketing & Management Date: December 03‚ 2012 This is assignment is to demonstrate and summarize three sports products that have a large or high degree of brand loyalty. Shank‚ 2009 said‚ “Fixing a sports entity in the minds of consumers in the target market. I choose Nike‚ Spalding and Life fitness gym/sports equipment(s). These sports product(s) that is identify demonstrate high degree of brand loyalty to
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Hello Friends! Please find my personal brand statement‚ biography and active web profiles‚ along with video post. Personal Brand Statement: Gaurav Masram is an entertainment brand strategist. He mainly focuses on brand development and entertainment business management‚ for rising entertainment professionals and businesses. His core values vision‚ integrity and people enable his client’s creativity to go beyond publicity. For the past 3 years‚ he has been working with world-renowned celebrities
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decisions. Brand preferred by the customers are largely based on certain factors which are important to them. These factors may change everyday depends upon the changes happening in the world around him. One factor which is important for one consumer need not be important for others The study is undertaken for Amana Toyota‚ a Toyota dealer in Calicut‚ in order to find out the Brand Preference of sedan cars and their service. It is to aim that to understand‚ the most preferred brand of sedan cars
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Brand overview This report was commissioned to analysis a brand‚ L’Oreal‚ which is one of the world’s largest cosmetic companies. Both of their registered office and head office set up in Paris. In 1909‚ a French chemist‚ Eugène Schueller invented a non-toxic hair dyes and sold it to hairdressers‚ in the same year he founded L’Oreal company focus on research and innovation in product of beauty. In 1933‚ the first soap free shampoo was produced. In 1960‚ hairspray was produced. In 1963‚ L’Oreal
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Brand Identity: Their brand name is their signature. “Costa” signifies luxury‚ excellence and perfection. The image of Costa is luxury and comfort with style. The theme of Costa‚ from the brand logo‚ the color scheme of the premises to the entire feel is warm tones and relaxing colors. Their ambience is trendy and soothing as well. According to me Costa is the comfortable place to relax‚ chill‚ spend quality time and have a warm experience which not only brings back customers but through
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However‚ the actual word derives from the German Nudel BRANDS OF NOODLES 1. Maggi 2. Sunfeast 3. Smith & Jones 4. Ching’s 5. Top Ramen MAGGI Due to its fast cooking properties Maggi today has occupied an important position in almost every Indian kitchen. Since most of the women in India are working today‚ maggi and ready to eat packaged foods are slowly and steadily replacing the traditional rice and dal. Especially brands like the Maggi 2 minutes which said that the noodle
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Personal Brand Plan MKT/421 October 5‚ 2014 Personal Brand Plan This paper will discuss three places of work and look a little into myself and the direction hoped to be taken. My three places of employment would be Child Protective Services‚ the U.S. Department of Veterans Affairs‚ and my local county center to help others. My goal is to help children‚ families‚ vets‚ and homeless get on their feet and be productive. I have been the last few years volunteering with
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