Lindgreen‚ A.‚ Beverland‚ M.‚ Vanhamme‚ J.‚ & van Wijk‚ R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons‚ 50(4)‚ 291—304. Dobele‚ A.‚ Toleman‚ D.‚ & Beverland‚ M. (2005). Controlled infection! Spreading the brand message through viral marketing Business Horizons‚ 48(2)‚ 143—149. Dove. (2007). Campaign for real beauty. Retrieved July 7‚ 2008‚ from http://www.campaignforrealbeauty.com/ DuPont. (2008). DuPontTM StormRoomTM with KEVLAR1: Product information. Retrieved
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BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
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My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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When one thinks of a Pyramid‚ they most likely have one of the Egyptian or Mayan Pyramids in mind. They are both pyramids‚ but there are some similarities and differences to consider when thinking of them. The age‚ purpose‚ and size can shed some light on these structures. With only copper‚ stone‚ and wooden tools‚ people created what was thought to be impossible It is amazing that buildings as old as these lasted this long. According to Source 1‚ “Each was made by and for a different pharaoh:
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Ancient studies Who built the Pyramids? The Pyramids are huge rectangular structures located within Egypt. These structures are constructed from lime stone which was collected from the quarries in Muqattan Hills near Cairo. The great Pyramid of Giza has been measured and stands 481 feet high‚ 756 feet across on each of the four sides and is made up of 2.3 Million singular 3 ton blocks. There are 3 main theories for how the pyramids were built. The first is the more common tail of Jewish slaves being
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The Great Pyramid of Giza has been around since 2560 BCE and is still standing satisfactorily. The Great pyramid was created to be a tomb for the Pharaoh Khufu who lived during the fourth dynasty. This great pyramid is known to be one of the seven wonders of the world. It is one of three largest pyramids in Giza built at the time‚ and there is also another three smaller pyramids close by. The Great Pyramid of Giza was built out of stone. The stones that were used were limestone and pink granite in
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For instance‚ the Great Pyramids and King Tutankhamen’s mask are two very different things yet have many things in common; such as its importance to the society. The Great Pyramids and King Tut’s mask were both used to symbolize the importance of someone’s death. The Great Pyramids were used as a tomb for the pharaoh. The pharaoh could decide how he wanted it to be made before his death. Many of the pharaoh’s spent many years planning their pyramid. The Great Pyramids were made for the pharaohs
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Introduction Builders create indelible marks on the communities in which they work‚ creating architectural legacies. Thirty miles north of Mexico City‚ was the pyramid complex of Teotihuacan in where the various monumental structures contributed to the site’s overall sacredness and iconic design with linkage to its symbolic geographic layout. Its three most significant structures were all situated on a central axis called the Avenue of the Dead (“MYSTIC PLACES: Teotihuacan‚ Mexico”‚n.d.). Similar
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IJMBS Vol. 1‚ Issue 3‚ September 2011 ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 1‚2 G. N. Satish Kumar‚ 2H. Vani‚ 3S. Vandana Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the
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