Landscape and Brand Analysis: Australian Gold Background Australian Gold is one of the fastest-growing sun care brands in the United States.2 Owned by New Sunshine LLC it was founded in central Indiana 26 years ago.3 Australian Gold is “sold in more than 50 countries [worldwide and] is recognized by its mascot “Sydney” a koala bear riding the waves on a golden brown surfboard”.5 The company’s headquarters is located in Indiana but they also have a “research and development lab and a manufacturing
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Volkswagen Group‚ one of the leading automobile manufacturers in the world‚ has been on an impressive incline in the market with a continuous rapid international expansion. Unlike other reigning companies such as Toyota Motor Corporation and General Motors‚ Volkswagen was on the brink of failure after a long period of mediocrity. After years of continuous lack of productivity in the late 1990’s and early 2000’s‚ along with the Great Recession that affected all automobile companies‚ Volkswagen Group formed
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Brand overview "It all started with me wanting some shorts I couldn’t buy anywhere‚...” (HI)STORY • Fundango – A brand that started in the world of riders‚ about 10 years ago. At that time‚ full-blown young skateboarders gave life to Fundango. Since then‚ the brand has led a life of sports clothing brands with professionally designed collections but its growing is still accompanied by its parent’s lifestyle. Today‚ skiers‚ snowboarders‚ skateboarders‚ surfers‚ riders and anybody who feels close
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About Future Group Future Group‚ led by its founder and Group CEO‚ Mr. Kishore Biyani‚ is one of India¶s leading business houses with multiple businesses spanning across the consumption space. While retailforms the core business activity of Future Group‚ group subsidiaries are present in consumer finance‚ capital‚ insurance‚ leisure and entertainment‚ brand development‚ retail real estatedevelopment‚ retail media and logistics.Led by its flagship enterprise‚ Pantaloon Retail‚ the group operates over
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The Value of Brands White Paper White Paper: The Value of Brands: Evaluating Heineken’s Global Branding Strategy Tim Glowa July 31‚ 2002 Tim Glowa is President of North Country Research Inc.‚ (www.ncResearch.com) a Calgary based strategic marketing science company. He can be reached via email at Tim@Glowa.ca © 2002 Tim Glowa July 31‚ 2002 © 2002 Tim Glowa -1- The Value of Brands White Paper Table of Contents Abstract ............................................
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Cultural Nationalism on MTV India Journal of Communication Inquiry Jocelyn Cullity The Global Desi: Cultural Nationalism on MTV India The article examines how the introduction of satellite television into India during the 1990s has led to the emergence of a new form of cultural nationalism based on the active and self-conscious indigenization of global media. Using MTV India as an ethnographic case study‚ this process is demonstrated through analysis of the images themselves and by a consideration
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Kuerig My favorite brand Gilbert Martinez MKT/421 June 8th 2015 Kelly Duman Kuerig My favorite brand Companies aim to develop ways to promote their brand and look to target consumers. The purpose of this paper is to share what brand I felt sold me and made me want to go out and buy and stay purchasing this companies product. The brand that I am passionate about is Kuerig. In 1998 Kuerig was started by Colby college roommates Peter Dragone and John Sylvan. The company started to provide brewing
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Tata Group Vishal Patel Saint Leo University Organizational Behaviour MBA 530 Craig S. Cleveland December 17‚ 2010 Tata Group Tata group of companies‚ it is said that there is Tata in every Indian’s life directly or indirectly. Tata group of companies is India’s largest conglomerate. Tata group is made up of 90 operating companies in seven different industries which makes it India’s largest conglomerate. Tata group was founded by Jamsetji Tata in 1868. The founder of the Tata
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Brand Community Analysis As the development of communication technology and global market‚ the concept of Brand Community was fist defined as ‘a specialized‚ non-geographically bound community‚ based on a structured set of social relationships among admirers of a brand’ by two social scientists‚ Albert M. Muniz‚ JR and Thomas C. O’Guinn (2001). This essay will firstly give a brief overview of brand community‚ and then point out three main characteristics and further discuss these features of brand
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INVESTIGATIVE REPORT ON STRATEGIC MANAGEMENT OF Intercontinental Hotels Group Contents 1. Summary 2 2. Background of Intercontinental Hotels Group (IHG) 2 3. Evaluation of Intercontinental Hotels Group Strategic Plans 2 4. Intercontinental Hotels Group’s Strategic Plans 3 a. Improving the performance of their brands 3 b. Generating excellent returns from their hotels 3 c. Putting their market scale and knowledge to good use 3 d. Strengthening our organisation 4
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