"Brand strategies for frito lays" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Good Essays

    Frito Lay

    • 775 Words
    • 4 Pages

    Touro University International Erin S. McDonald ITM:501 Module 1 Session Long Assignment Dr. Kurt Diesch 22 January 2007 In reading these two cases I found that both of them seemed similar in many ways. Both Frito-Lay and Step Two approached the task at hand the same way. They identified the problem and then found a suitable solution. The problem was the same‚ both needed to organize their information and data in a common point so that everyone had access to it. Both had a need for information

    Premium Problem solving

    • 775 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Frito Lays Chip

    • 1732 Words
    • 7 Pages

    FRITO LAYS CHIPS. BACKGROUND AND ENVIRONMENT The Frito-Lay company is a $13 billion subsidiary of PepsiCo that employs 48‚000 people. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s‚ Ruffles‚ Frito’s‚ Doritos‚ Tostitos‚ Cheetos‚ pretzels and Funyuns. They produce nuts‚ peanut butter crackers‚ beef sticks‚ cookies‚ snack bars and more.They sell and deliver through a “front-door store delivery system” in which one person performs

    Premium Marketing Frito-Lay Lay's

    • 1732 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Frito Lay Case

    • 947 Words
    • 4 Pages

    Executive Summary: The Frito Lay Company has been one of the leading snack company’s in the United States for many years with record breaking sales. They have nine of the ten best rated snacks in America. Frito Lay has Ruffles and Lays potato chips that are the only snacks with sales exceeding $1 billion. They are leading in manufacturing and distribution. That being said the new ventures team is looking into purchasing Cracker Jacks from Bordens Foods. They have been focused on learning

    Premium Frito-Lay Popcorn Retailing

    • 947 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Frito Lay Facts

    • 1143 Words
    • 5 Pages

    QUICK FACTS              Key Facts  – FritoLay North America Headquarters: Plano‚ Texas  – FritoLay employs over 48‚000 people and brings in over $13 billion in annual sales.  – FritoLay brands account for nearly 62% of the U.S. salty snack category.   – FritoLay products are exported to 79 countries around the globe‚ including military destinations.  – Products sold under the FritoLay name are now recorded by two PepsiCo divisions: FritoLay North America  (North American sales) and PepsiCo International

    Premium United States Frito-Lay Potato chip

    • 1143 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Caso Frito Lay

    • 357 Words
    • 2 Pages

    Caso 6-B: Medidas de Control de Frito Lay 1. Describa el tipo de control que Frito-Lay usa. Porque piensa que eligieron este tipo de sistema de control? En este caso se muestra claramente que Frito-Lay usa el sistema de control concurrente. Este sistema es cuando los controles de un proceso de ejecutan durante el proceso esta en desarrollo. En el caso se explica claramente como los vendedores locales de Frito-Lay introducen la información de las ventas y entregas en sus ordenadores diariamente

    Premium Frito-Lay Estados Unidos Cheetos

    • 357 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Frito Lay Essay

    • 445 Words
    • 2 Pages

    1.) How does the mix of Frito-Lay inventory differ from those of a machine or cabinet shop‚ (a process-focused facility)? (Heizer‚ 513). It’s different than that of a machine or cabinet shop due to it being a product focused facility with high investment on capital equipment. A.) Differences: • The perishability of inventory in the “prepared” food industry calls for inventory management to be far more critical because it can significantly affects product satisfaction as well as market

    Premium Manufacturing Inventory Industry

    • 445 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Pressures of Frito Lay

    • 497 Words
    • 2 Pages

    applauds Frito-Lay for its green efforts. Because of this‚ Frito-Lays sales have dipped as they introduced the eco-friendly Frito-Lay was threatened to be sued by a news service company and The Centre for Science in the public interest (CSPI) after Frito-Lay switched the name on its olestra-laden snack line. This came into picture when FDA withdrew a requirement that companies warn customers of Olestra possible side effects. Centre for Science in the Public interest speculated that Frito Lay was

    Premium Environment Frito-Lay Environmentalism

    • 497 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Lays Brand

    • 2738 Words
    • 11 Pages

    grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚

    Premium

    • 2738 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Case Analysis Frito-Lay

    • 4377 Words
    • 18 Pages

    —Sustainable Strategies Consultation for Frito-Lay Inc. 2011 Gillian Hrycko‚ Goya and Jake Eco-Innovations Consulting Firm 2011/7/18 Executive Summary Frito-Lay is a brand known by almost every consumer in North America. With products being exported to 79 countries around the globe and accounting for almost 62% of the salty snack industry in North America‚ it is certainly a powerful brand. Yet there are still many issues the company faces‚ both internally

    Premium Snack food Food Frito-Lay

    • 4377 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Frito Lay Case Study

    • 616 Words
    • 3 Pages

    Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. - Requires good scale facilities‚ tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost‚ marketing‚ r & d and advertising Reasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers

    Premium Porter generic strategies Marketing Frito-Lay

    • 616 Words
    • 3 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 50