Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA
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Introduction Brand awareness means the extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively. Creation of brand awareness is the primary goal of advertising at the beginning of any product’s life cycle in target markets. In fact‚ brand awareness has influence on buying behavior of a buyer. All of these calculations are‚ at best‚ approximations. A more complete understanding of the brand can occur if multiple
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Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers." A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. For example‚ Coca Cola is the name of a brand make by a particular company. 1.2 Local brand: A local brand is a brand that is sold and marketed (distributed and
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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Brand Analysis 1. What product/brand have you selected? - I have selected Maybelline Volum’ Express mascara for my product to analyze. Purchase Decisions 2. What is the thought process that you go through when you purchase that brand? - When I purchase this particular mascara‚ I begin to look at all of the different types of mascara that they have… I think to myself‚ do I want the length‚ waterproof or not waterproof. Then I begin to look at the prices. 3. Is this a high involvement decision
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BOOK REVIEW SUCCESS BUILT TO LAST: Creating A Life That Matters By Jerry Porras‚ Stewart Emery‚ and Mark Thompson Summary Success Built to Last builds on over 200 interviews with highly successful people to discern patterns on how they define success and how they achieved it. The authors spoke to remarkable people that were trimmed down from initial thousand lists to hundreds who were able to sustain success for over a 20 year period. The interviewees were Nobel Laureates‚ Pulitzer‚ Grammy
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“When people succeed‚ it is because of hard work. Luck has nothing to do with success “. Do you agree or disagree with quotation above? Have you wanted to be a millionaire or a hero? I sure that every people have their own dreams‚ and when you achieved what you want or even your dreams‚ this is some things are so-called success. Many people consider that success comes from their own efforts‚ as Einstein once said: “success is one percent of inspiration and ninety nine percent of perspiration”. In my
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The definition of success differs from person to person and field to field. One could take economic success as a touchstone to label a person successful in life‚ ignoring his of her other failures‚ like divorce‚ health‚ inefficiency‚ etc. Others may look at a capacity for overcoming challenges‚ irrespective of what someone earns and the nature of their private life. So who is a successful person and who is a failure? Do school and college grades and examination results provide a way of predicting
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Thomas Williams May 23‚ 2011 English question 5 "It is not living that is important‚ but living rightly and honestly." The definition of success varies depending on who is defining it. By the end of the novel‚ Hundert and Sedgewick Bell each believe that they have reached success in their own lives. Sedgewick‚ following in his Dad’s footsteps of using and manipulating every situation and opportunity in order to advance his selfish goals‚ feels successful as a wealthy and powerful
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Pain Equals Success Emily Flores Ms. Hellerman English Comp. 101 February 11‚ 2013 Pain Equals Success Too much pain is never enough pain. Without pain‚ you truly cannot feel and enjoy real success. Jade Kat‚ a strong influential young woman‚ always strived for success. She knew with success it will create obstacles and tests to ensure one is absolutely ready for their dream. What she didn’t know was that those struggles were about to hit her fast. It all started when Jade finished her
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