Case Study 4 New to the touch. 1) What problems does multitouch technology solve? Helps people with disabilities - Helps autistic students to speak to and communicate with others. Replace the use of mouse and keyboard - For users who cannot grasp a mouse and want the functionality of a PC. (e.g the Dell Latitude XT tablet.) Minimize clutter with portable device - Such as the Android operating systems for smartphones has support for multi-touch. Users can manage emails‚ contacts‚ calendars and
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A Web of Brands In Naomi Klein’s A Web of Brands ‚ published in Fences and Windows 2002‚ the author shows “that the economic divide is widening and cultural choices are narrowing” (P.24). She does this by telling about how she started this book in a warehouse in Toronto where she lived. She talks about how in the 30 and 40’s immigrants where running around and how they are still around the same place now. She then continues to tell us about the 12 story warehouse and how they are all stuck there
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of Company Gap‚ Inc. is an apparel retailer consisting of five brands: Gap‚ Banana Republic‚ Old Navy‚ Piperlime and Athleta. The Gap was founded in the early 1970’s for a period sold Levi Strauss & Co. blue jeans. Gap entered the international markets in the late 1980’s and reached the peak of its success in the 1990’s. Gap was the largest pure apparel company in the world‚ with a growing international empire and significant brand recognition for each of its companies. However Gap’s period of
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Motivational research relies on depth interviews with individual consumers – this gives more in depth information but is time consuming and can be bias and subjective as its up to the researcher to interpret the findings with a small pool of people. According to Table 4.2 (pg 112)‚ a product with high sugar and energy represents a motive of power‚ masculinity and virility. This coincides with our target market of young males looking for energy and a kick start to charge themselves up for their
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Tipping Point Discussion Questions Introduction 1) What was the point Gladwell makes with the Hush Puppy story? Hush Puppy is a kind of classic American shoes which were considered to be old fashioned in 1994. However‚ because no one would wear Hush Puppy in that age‚ this kind of shoes became so unique and catch some fashion designer’s attention‚ and then Hush Puppy became popular again. Hush Puppy story is an example of epidemics in action‚ through this story‚ Gladwell demonstrated
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Rachel Hasley 11/19/2014 Case Study: Value-based IMC Coca-Cola is without a doubt one of the biggest companies in the world with a massive cultural impact that currently controls more than half of the soft beverage industry. The company distributes globally more than 600 brands of carbonated and non-carbonated drinks; as everyone knows‚ the most important one is of course Coca-Cola. Based on the Encyclopedia of Consumer Culture‚ Coca-Cola was conceived as a patent medication in 1888 by a pharmacist
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VIACOM LEARNING POINTS Viacom is an international media corporation that focuses its business on cable networking. Its two key networks: MTV and Nickelodeon have been aggressively expended internationally. The Viacom case tells us: * The Cultural Proximity Theory: Audiences prefer watching programs that make them feel cultural-relevant even when broadcaster is a foreign network. * For products‚ think global‚ act local! Viacom has been successful at localizing content. For example
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POINT OF SPORT 1. A game or activity done for physical exercise or pleasure 2. Many people today not full of enthusiasm for sport 3. There are several benefits of sports that people often do not consider 4. Many people dead of heart disease‚ high blood pressure and obesity 5. Sports balance our body’s blood pressure and circulation 6. Help people be healthy‚ and be fit 7. Sports foster friendship and amity 8. Required for our daily lives and competing at the international area because of
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disclosure of secret treaties between the Allies‚ which discredited their claims that Germany was the sole power with aggressive ambitions.[10] On 8 January 1918‚ United States President Woodrow Wilson issued a statement which became known as the Fourteen Points. This speech outlined a policy of free trade‚ open agreements‚ democracy and self-determination. It also called for a diplomatic end to the war‚ international disarmament‚ the withdrawal of the Central Powers from occupied territories‚ the creation
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summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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