Top shop marketing plan essay Executive SummaryTop Shop is one of the leading retail brands known globally for its most up-to-date styles in clothing and other fashion accessories. Earlier only a low price clothing outlet primarily for the teenagers‚ Top Shop is now the hottest fashion clothing brand with its stores keeping the latest fashions and the exclusive and extraordinary designs that appeal to all age and socio-economic groups. The management has very carefully followed a perfect blend
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Topshop is a British chain of clothing stores that operates in more than 20 countries. It is part of the Arcadia Group‚ which also owns a number of other retail outlets including Burton‚ Dorothy Perkins‚ Miss Selfridge and Wallis. Its primary sales come from a range of products including clothing and fashion accessories‚ and is mainly known for its women’s clothing‚ with Topman having been created in the late 1970s to cater for male customers. The business has also expanded into the online fashion
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The Brand Value Chain A value chain is the whole series of activities that create and build value at every step Definition: A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout the company. Michael Porter developed this concept in his 1980 book ’Competitive Advantage’. Description: The significance of the value chain: The value chain concept separates useful activities
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creates and complements integrated business‚ brand and marketing strategies. Strategic brand value: Advancing use of brand equity to grow your brand and business Michael Leiser Received (in revised form): 25 April 2003 Keywords: brand equity profiling‚ brand equity management‚ strategic brand drivers‚ price premiums‚ customer loyalty‚ brand extensions‚ financial performance Abstract Businesses that intend to reap the benefits of using brand as a driver of business success need to begin
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AGENDA !"!#$%&’!()$**+‚-( 1.! Background and Key Facts 2.! SWOT Analysis 3.! Strategy & Goals 4.! Action Plan 5.! Project Time-Line KEY FACTS !"!#$%&’!()$**+‚-( •! Topshop is a retailer of women’s fashion and clothing‚ with the extra store Topman that sells cloths for men. •! With 300 stores in Britain and 100 international outlets (all franchises) in Asia‚ Europe and Latin America. •! The chain made around $200M profit (before tax) in 2008 on revenues of $1.14 billion. •! The United States
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frequently refer to ’brand values’ as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which give the brand its worth and differentiate it from all others. Through these brand values a product or service is enhanced beyond its functional purpose. In this context the brand provides the consumer
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Apple’s iPhone with the launching of Android as a platform for smartphone. Google’s goal is to reach as many people as possible on the web‚ because the more users on the Web‚ the more advertising Google can sell. DISCUSSION 1. Google core brand value: 1.1. User Friendly Google is a business. The revenue google generate is derived from offering search technology to companies and from
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The Value of Brands White Paper White Paper: The Value of Brands: Evaluating Heineken’s Global Branding Strategy Tim Glowa July 31‚ 2002 Tim Glowa is President of North Country Research Inc.‚ (www.ncResearch.com) a Calgary based strategic marketing science company. He can be reached via email at Tim@Glowa.ca © 2002 Tim Glowa July 31‚ 2002 © 2002 Tim Glowa -1- The Value of Brands White Paper Table of Contents Abstract ............................................
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added to its beauty bars. Because of this‚ women flocked to the brand in hopes of trading in their dry skin for soft‚ smooth skin. Exhibit 1 shows a brand association map for the Dove brand prior to the introduction of “The Campaign for Real Beauty.” As shown in the Exhibit‚ a lot of Dove’s associations are in the functional category or teetering between functional and emotional. This is because of the way Dove introduced itself – the brand was so determined to set itself apart from its competitors because
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From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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