profits. Exclusive brand outlet (EBO) does ensure that the store is never out of stock‚ thanks to the predominant one-brand presence. However‚ veterans argue that it is the multi-brand outlets (MBOs)‚ which drives more footfalls. In the MBOs‚ the retailers offer wider range of merchandise but EBOs are in command with better visual merchandising‚ more control over the brand‚ customer experience etc. In the response to the open poll question on IndiaRetailing — Exclusive brand stores may allow for
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1. Introduction Virgin Group is the use of Virgin as a brand name and a number of enterprises Group; it is one of the UK’s largest private companies that founded by famous British businessman Richard Branson. The Group business start with music business‚ now it develops includes tourism‚ aviation‚ and entertainment and so on. Richard Branson holds the control power over the brand Virgin‚ but its subordinate institutions are different and complicated. Each of the virgin group company is independent
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Dove Brand Analysis Amanda Sheahan-Hobbs 200245034 Technical Communications Anthony Tilotta The dove brand started in 1957 by taking a bar of soap to a whole new level by adding mild cleansers and ¼ moisturizing cream. Dove’s soap left skin not only clean but nourished witch quickly became a favorite and even became dermatologists number one recommended brand. Today Dove offers a wide variety of beauty products from hair products to moisturizers‚ facial products and many more. Dove has always
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HMV brand at risk as administrators called in. Marketers’ jobs on the line as analysts warn ’brand emotion’ not enough to maintain business. The future of the 92-year-old HMV brand is in question after the entertainment retailer called in administrators‚ putting more than 4‚000 jobs at risk. The 239 HMV stores in the UK and Ireland‚ website and 9 Fopp stores will continue to trade while Deloitte seeks a buyer for the brand. The troubled retailer‚ which has seen sales ravaged by online rivals
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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The Power of Brand Name The success of any business or consumer product in today’s world depends in part on the target market’s ability to distinguish one product from another. Branding helps ultimately consumers to identify one product from those of the competition. However‚ there is a second side of branding. As society progresses and increases its ability to purchase more and better quality products‚ people’s perception regarding brand names changes as time goes by. For the majority of people
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The brand before revitalization (Part A) Brand: Hui Lau Shan (Local Dessert Chain) History of Hui Lau Shan Hui Lau Shan (許留山) is a famous chain of dessert shops based in Hong Kong. It specializes in dessert soups‚ snacks and desserts. Hui Lau Shan is well known for its use of mango in its products. The first shop opened in Yuen Long‚ New Territories in the 1960s. It was known for its turtle jelly and herbal teas. However‚ Hui Lau Shan emphasizes its fruit desserts and snacks. Since the
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the question simply means what is off-putting (dissuading) about an advert. In reference to brand communication‚ perhaps some theories explain brand communication better than others? Or‚ perhaps you could critically discuss a model/theory which shows how we are persuaded via brand communication versus a theory which discusses persuasion in general. This raises the question "how important is brand communication in advertising?" Generally‚ it is up to you how you structure your essay‚ but those
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