Derby Clothing Pvt Ltd‚ Chennai The company was established in the year 1994 as a small design studio in a 200 sq. Ft. Space in Chennai; today derby makes its presence through 33 exclusive stores & 238 multibrand outlets across the southern states. Until 2008‚ the brand’s presence was confined to a single outlet in Chennai. Post 2008‚ the brand has spread its wings methodically not only in geographic spread but also in its product profile. The brand’s journey to its present size is
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Abstract The branded environment of Apple has made Apple a major leader in the selling of high priced‚ high quality technology. The engineers and designers associated with Apple have created a recognizable icon which is repeated differently throughout the many Apple stores. This recognizable icon is the glass staircases which show the innovation and forward moving design ideas of the Apple Company. The Apple stores have a futuristic environment which tends to the customers every need. In designing
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An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Submitted by Karthikeyan Sundarraj S105650 MASTER OF SCIENCE Branch: Applied Textile Management Swedish School of Textiles‚ Högskolan i Borås‚ S-501 90 Borås Revised 6 August 2011 The Swedish School of Textiles Högskolan i Borås‚ S-501 90 Borås An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Bonafide record
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PREFERENCE FOR PREMIUM BRANDED SHIRTS. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. SUBMITTED BY VIKRANT JAGANNATH Reg. No – 04XQCM6118 UNDER THE GUIDANCE OF PROFESSOR JAI RAJ NAIR M. P. BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN) BANGALORE – 560001 1 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DECLARATION
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their existence‚ many people are competing to look attractive and different from others. Expensive looking is one of many features to get an attractive appearance. Many people consider an expensive appearance by wearing expensive branded products. The epidemic of using branded products in order to get good representation does not only happen to the adults in America‚ but also the teenagers in America. Because teenagers tend to imitate what they see and still do not have stable thought about what it
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FOSSIL ‚ INC.: EVOLUTION OF THE BRANDED FASHION WATCH On an April morning‚ 1993‚ Tom Kartsotis woke up worth over $42 million on paper and owner of a considerably stronger company. The previous day’s initial public offering of 2.4 million shares had returned $18.7 million to Fossil. Starting from modest beginnings‚ Fossil had emerged as a major competitor in the highly-competitive branded fashion watch industry. Tom’s months of hard work had resulted in a successful initial public stock offering
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Denim: Consumers prefer branded wear by Dr. Noor Ahmed Memon Denim is the most preferred clothing of today’s youth. Various items of denim like pants‚ shirts‚ skirts‚ jackets‚ and belts‚ etc‚ are available in the global market. To give distressed denim look‚ many types of washing effects are given to denim fabric. Denim jeans have consistently been fashionable in American culture and also have changed in style significantly throughout the years. Denim was traditionally coloured blue with “Indigo
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1. TITLE OF THE STUDY A Study on “Brand awareness and perception towards branded jewellery with specific reference to Malabar Gold and Diamonds” 2. INTRODUCTION The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. In the late 1990s‚ the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Apart from its historical religious significance‚ Jewellery is valued as an important savings
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Table of Contents No | Tittle | Pages | 1.0 | Executive Summary | 5 | 1.1~1.2 | Objectives ~ vision and mission | 5 | 2.0 | Company Summary | 6 | 2.1 | Background | 6 | 2.2 | Company Locations and Facilities | 6 | 3.0 | Products and Services | 7 | 3.1 | Products Description | 7 | 3.2 | Competitive Comparison | 8 | 3.3 | Supply and Demand Details | 9 | 3.4 | Technology Needs | 10 | 4.0 | Market Analysis | 11 | 4.1 | Target Market | 11 | 4.1.1 | Target Market Segment Strategy
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Fan‚ Ying : Branding the nation: What is being branded? Journal of Vacation Marketing Volume 12 Number 1.2005 p. 4-13 Abstract: The paper by Fan explains what nation branding is. So first the difference between Nation branding and Nation brand is explained. Every Nation has a certain image with or without Nation branding. It examines the concept of nation branding‚ focusing especially on the question of what is being branded. The paper tries to explain what nation branding is and tries to explain
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