A DISSERTATION REPORT ON “IMPACT OF PRIVATE LABEL FOOD PRODUCTS ON BRANDED PRODUCTS IN ORGANIZED RETAIL INDUSTRY IN INDIA” Submitted in Partial Fulfilment of the Requirements of All India Management Association for the Award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT BY BASIM KC REGISTRATION NO: B11120638 GUIDED BY: PROF. RANGANATHAN ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES 1st Cross‚ 1st Stage‚ Peenya Industrial Area Bangalore – 560058 DECLARATION I BASIM
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“MBA Students’ Brand Awareness and preference with regard to Branded Laptops: A Case Study in NIS Academy‚ Guwahati” Introduction Studying the consumer buying behavior is a very complex process‚ as it involves not only the economic factors but also the emotional factors. However‚ marketers need to study the consumer behavior‚ as it helps them position their products better and develop effective marketing strategies. Consumer buying behavior is influenced by the culture and subculture. Habits
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AUM SRI SAI RAM EDLP vs. PROMOTIONAL SALES edlp: * Every Day Low Pricing (EDLP) is one of the pricing strategies deployed by the retailers in providing low prices for their customers every single day when they purchase products from their stores. * This concept was introduced by Samuel Moore Walton (Walton)‚ proprietor Wal-mart Stores in order to attract his rural customers. He promised high quality‚ branded and unbranded products at lowest possible price‚ offering better value for his
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teenagers(18-25)‚ youth(25-35)‚ Men(35-50) and Senior citizens(50+). As per the age group the consumption of footwear is more in the working men and youth who are in the sports field. The graph shown below indicates the consumption of the shows in ADIDAS branded Outlets including the outlets in the shopping-malls. [pic] Education Group: The educational group has divided into three groups these are Schooling‚ Graduates‚ Master Degree‚ and lastly the PhD students. The consumption of the footwear
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Unfair Society?! In today’s society we have as British citizens been branded as open hearted‚ joyful‚ caring and non-racial. Is this really the true case? Or have we been portrayed as such a ’civil society’? I will be explaining why ’us’ Brits feel like:- Racism Government Tourists Strikes & Riots Racism Racism has been part of the UK from the very first Cro-Magnon man snaring down towards Neanderthal to now kids‚ pensioners and women on trams being racial towards foreigners
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1 © This is a licensed product of Ken Research and should not be copied TABLE OF CONTENTS 1. 2. 3. 4. 4.1. 4.2. The UK Health and Wellness Market Introduction The UK Health and Wellness Market Size‚ 2007-2012 The UK Health and Wellness Market Segmentation‚ 2007-2012 The UK Cosmetics Market The UK Cosmetics Market Size & Introduction‚ 2007-2012 The UK Cosmetics Market Segmentation‚ 2007-2012 4.2.1. The UK Skincare Market Size‚ 2007-2012 4.2.1.1. 4.2.1.2. The UK Skincare Market Segmentation
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Information systems (IS) focuses on the system making use of technology and information technology (IT) focuses on technology and how it can help in disseminating information. Usually Information system are build using the information technology. Information system referring to system designed to create‚ store‚ manipulate‚ communicate and disseminate information. Information systems typically include an IT component but are not purely concerned with IT‚ focusing in instead‚ on the end use of
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Linux vs. Mac vs. Windows Linux vs. Mac vs. Windows The operating systems Linux®‚ Macintosh® (Mac) and Microsoft® Windows® are the main software to every computer system to run properly along with other hardware. These operating systems (OS ’s) are very different in several ways‚ but they also have some similarities too. Linux‚ Mac and Windows use memory management‚ process management‚ file management and security management to operate the computer systems correctly
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consumer confidence and convince consumers to purchase. The brand name signified a level of quality and consistency consumers could trust. Thus‚ Quaker Oats‚ Ivory Soap‚ and Levi have instilled in consumers a degree of confidence that their unbranded competition did not‚ according to The Freeman Ideas on Liberty (2011). An increasing number of high –technology companies have undertaken brand-building initiatives under the premise that these initiatives can create an asset that generate long-term
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Consumer Behavior vs. Motivation Question: Consumers have rational motives and emotional motives when making purchasing decisions. Explain using examples and marketing knowledge‚ how consumers prioritize there consumption behavior of goods and services & any relevant manifest and latent motives behind such purchasing. Dhananji P. Jayasinghe 00000174 MKT 3050 Consumers always make their purchasing decisions based on their motives. When discussing this question‚ it can be divided into
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