"Branding an airline a case study of airasia" Essays and Research Papers

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    Airasia and Mas

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    I choose the two companies are AirAsia Berhad and Malaysian Airline System Berhad. This two companies are the flying company in Malaysia. AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia’s largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia.AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport

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    Southwest must also maintain its position as the “hassle-free” low-cost carrier‚ with more subtle method of collecting additional fees than checked baggage and reservation changes. Identify the Problem The main challenges facing Southwest Airline are maintaining its competitive leadership position through cost control‚ while keeping its culture alive. SWOT Analysis Strengths * Best low-fare carrier * Point-to-point routing * Boeing 737s * Customer service * Successful marketing

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    About Airasia

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    AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia’s largest low fare‚ no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticket-less travel and unassigned seats. The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline

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    Ariel Kramer Summary Frank Lorenzo‚ in 1986‚ owned one of the largest airline networks in the world. From a small investment in Texas International Airlines‚ after restructuring it and bringing the company to profitability‚ Texas Air bought Continental for $154 million. In order to reorganize the corporation as a more viable enterprise‚ Lorenzo took Continental

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    Headwind for Spirit Airlines Shares of low-cost carrier Spirit Airlines (SAVE) are down close to 20% this year. Spirit thrives on being a low-cost carrier and generates a massive portion of its revenue from add-on sales. The company provides the cheapest ticket in the airline industry‚ however the company ranks lowest in customer satisfaction. Spirit Airlines ranked last in the latest travel report from the American Customer Satisfaction Index (ACSI). According to a Spirit Airlines’ report‚ ticket price

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    attached by Turkish Airlines to training has any effect on the international success of the company? Turkish Airlines‚ which flies to the most countries in the world‚ is a beloved brand by their guests with its quality of service‚ young fleet and unique flight experience that THY offers. According to us‚ our success is based on the success of our qualified and expert employees. Hence‚ it would be impossible to grow and succeed without attaching importance to the education. Turkish Airlines Aviation Academy

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    Airasia Presentation

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    Dato’Sri Anthony Francis Fernandes (also known as Tony Fernandes) is a Malaysian Entrepreneur and the founder of Tune Air Sdn. Bhd.‚ who introduced the first budget no-frills airlineAirAsia‚ to Malaysians with the tagline "Now everyone can fly". 30 April 1964 1977 ~ 1983 1987 1987 ~ 1989 1989 ~ 1991 Born in Kuala Lumpur Educated at Epsom College (London) Graduated from the London School of Economics Work as Finance Controller in London Became the youngest-ever Managing Director of Warner

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    Picture 1. Marmite art photography 10 December 2009 List of contents * Main report pages: * Abstract ……………………………….. p.3 * Introduction …………………………… p.3 * Brief history of Marmite …………….... p.3 * Marmite – a beautiful weed …………. p.4 * Method ………………………………… p.5 * Results ………………………………… p.5 * Love and Hate ……………….. p.5 * The century old logo ………… p.6 * Pitched by professionals ……. p.6 * Conclusions …………………………… p.7

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    success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly‚ the new Southwest CEO since 2004‚ been able to maintain the profitability of Southwest Airlines while insuring the

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    Mission Statement: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit. (source: Southwest.com website) Vision statement: Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce

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