AIRTEL INDIA MARKETING AND SALES 1.4 Marketing and Sales 1.4.1 Sales Airtel Digital TV’s subscriber base stands at 6.26 million‚ according to data provided by the company till 30 June 2011. It has maintained its 25% incremental market share during the first quarter of the fiscal. Presently the market share of Airtel in the digital TV services market is 17.16% which it aims to increase through growth in value added services‚ strengthening of its interactive services portfolio‚ technological
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| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
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A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING INTRODUCTION The report entitled “A study of Maggi Brand Repositioning and Extension” deals with the study of Maggi brand that was launched in India in the year 1983‚ by Nestle India Limited‚ which became synonymous with noodles. This research paper tries to find a solution to a real life problem of Maggi to launch its products as a Healthy Product. The introduction provides the company background‚ operational & other important information
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Maggi’s Brand Extension: Spreading in Indian Kitchen from Fast Food to Healthy Food "Maggi noodles has managed to enter Indian homes to change the traditional food habits of Indian children on their promise of convenience. This brand has understood the psychology of Indian mothers and positioned itself for mother-child indulgence." - The Business Magazine‚ 2008 “What Xerox is to photocopier and Colgate to toothpaste‚ Maggi is to noodles in India.”- the Times of India‚ 2009 In December
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projected a human touch from the charisma of Steve Jobs to the notion that its products are sold for a love of technology. Brands are more important than products. Products have limited life cycles‚ but brands‚ if managed well last forever. Most branding agencies bring their own brand development toolkit to the table of brand projects to help guide how a brand is to be developed. Yet in our experience‚ these brand tools often leave out one of the
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Symbiosis Institute of Operations Management Marketing Management Project Report INTERNAL BRANDING vs EXTERNAL BRANDING STRATEGIES OF TATA TELESERVICES LTD. Submitted by Debasmita Acharya (001) Bhupesh Dua (026) Yadwinder Singh (081) Sandeep Soman (103) Mankaran Singh (123) Branding Strategies at Tata Teleservices Ltd. Contents INTRODUCTION .................................................................................................................... 3 OBJECTIVE ........
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CLUE Case Study Bharti Airtel Rural Strategy Connected Life Experiences on the Move EXECUTIVE SUMMARY COMPANY PROFILE Bharti Airtel Limited is one of Asia’s leading integrated telecom services providers with operations in 19 countries across Asia and Africa. The company is structured into four strategic business units: mobile‚ telemedia‚ enterprise‚ and digital TV. The mobile business offers services in India‚ Sri Lanka‚ and Bangladesh. COMPANY HISTORY Bharti Airtel was established as Bharti
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Banyan Tree Update Information Graeat Article on Branding Banyan Tree http://www.slideshare.net/sonising/01-banyan-tree-hotels-and-resorts Banyan Powerpoint Presentation – Developing a Powerful Service Brand * Factors behind expansion success 1. Choice of target segment 2. Positioning and branding strategy 3. Product/service design and delivery 4. Aggressive internal marketing 5. Winning the support of local communities and public interest groups 6. Pioneer status:
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Project Report on Strategic Analysis of Bharti Airtel Submitted To: Prof. Jayant Bose Course Incharge Business Policy‚ Planning & Strategy Submitted By: Jay Shrivastava Kapil Jain Kumar Anshuman Manish Kumar Manpreet Kaur (P301311CMG234) (P301311CMG235) (P301311CMG240) (P301311CMG243) (P301311CMG244) NIIT University‚ Neemrana Table of Contents Introduction ..............................................................................................................................
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Space Analysis – Bharti Airtel STRENGTH Stake holders and Strategic alliance with Sony-Ericsson‚ Nokia - and Sing Tel Network in entire India Supplies broadband & telephone services WEAKNESSES: Outsourcing to Industry experts Failed deal with MTN could signal lack of real emerging market investment opportunity OPPORTUNITIES: Tie up with Google Global telecommunications and new technological brands see Airtel as strategic player Focus on average revenue per minute well suited
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