African Journal of Business Management Vol. 5(8)‚ pp. 3410-3423‚ 18 April‚ 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun‚ Wong* and Ghazali‚ Musa Faculty of Business and Accountancy‚ University of Malaya‚ 50603 Kuala Lumpur‚ Malaysia. Accepted 23 March‚ 2011 Brand is crucial in differentiating the
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Contents Introduction 2 Literature review 2 Branding 2 Packaging 2 Labeling 2 Branding‚ packaging and labeling as labeling as strategies to face stiff market competition today 3 The benefits of branding : 3 Memorability 3 Oyalty 3 The benefits of packaging 5 Function 5 Attraction 6 Promotion 6 Facilitates Purchase Decision 6 Differentiation 6 The benefits of labeling 7 Control 7 Branding 7 Structural 7 Value 8 Conclusion 8 Introduction Competitive market
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Budapest MBA DISSERTATION SUMMARIES The role of corporate branding in Serbian mobile phone operator market Gajo Vanka MBA Course in Agribusiness and Commerce Subsidized by the European Union TEMPUS CD_JEP 40067-2005 at University of Belgrade Key words: Corporate branding‚ Services & Quality‚ Loyalty & Trust‚ Price‚ Switching and Mobile Network service providers Purpose This research is carried out to know the role of corporate branding in mobile phone network along with different influencing
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HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
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Effective branding is one of the important element for the Fiat and Chrysler to adopt in short and long terms. There are few recommendations for both companies to improve their brand images in world market. The first recommendation is the companies should differentiate and position the brand effectively. Before embarking on brand building‚ the companies have to take time to differentiate it so that the companies able to attract attention and stand out from competitors. To differentiate the brand
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Mal J Nutr 14 (1): 25 - 39‚ 2008 Food Consumption Patterns: Findings from the Malaysian Adult Nutrition Survey(MANS) Norimah AK1‚ Safiah M2‚ Jamal K3‚ Siti Haslinda4‚ Zuhaida H5‚ Rohida S6‚ Fatimah S3‚ Siti Norazlin2‚ Poh BK1‚ Kandiah M7‚ Zalilah MS7‚ Wan Manan WM8‚ Fatimah S2 & Azmi MY9 1 2 3 4 5 6 7 8 9 Department of Nutrition and Dietetics‚ Faculty of Allied Health Sciences ‚Universiti Kebangsaan Malaysia‚ Jalan Raja Abdul Muda Aziz‚ 50300 Kuala Lumpur‚ Malaysia Nutrition Section‚ Family Health
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ZIMBABWE TOURISM BRANDING IN PERSPECTIVE: CAN THE UNDISCOVERED TOURISM GEMS BE THE PANACEA TO DESTINATION COMPETITIVENESS? Mirimi Kumbirai1 ‚ Shumba Keron1 ‚ Chiutsi Simon1 ‚ Hurombo Brighton1 ‚ Mangwiro Marvellous2 1 Department of Travel and Recreation Management‚ Chinhoyi University of Technology‚ Zimbabwe. 2 Department of Hospitality and Tourism‚ Chinhoyi University of Technology‚ Zimbabwe. *Corresponding author‚ e-mail: kmirimi@yahoo.com or kmirimi@cut.ac.zw Abstract The macro-economic
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A COMPARATIVE STUDY BETWEEN AIRTEL AND VODAFONE USERS IN CITY OF MUMBAI. The Indian telecommunications Network with 250m telephone connections is the fifth largest in the world and is the second largest among the emerging economies of Asia. Today it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant global scenario. Tele-density‚ which was languishing at 2% in 1999‚ has shown an impressive jump to 9.5% in 2006 and 10.5% in 2007 and is
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Table of content • The evolution of Diesel’s identity page 3 • The analysis of both brands: Diesel & StyleLab page 6 • D-Diesel and StyleLab: How closely should they be associate in the mind of consumer? page 10 • Three possible branding strategy for the StyleLab brand and their variants page 12 • Diesel: a continuous evolution since 1978 to the present page 14 • References page 17 2 1.1 The evolution of Diesel identity The fashion industry is very complicated‚ large and ever evolving as taste and
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Introduction The Swatch Group had many early on successes due to repositioning strategies and a boost from acquisitions. On the surface‚ the Swatch Group was the world’s leading manufacturer of watches in the late 1990’s. They had 14 percent of the world market share and it appeared that gross sales and net profits were on the rise; however‚ under the covers‚ it was a much different story. Swatch was facing a myriad of issues that needed to be resolved in order for success to prevail. Management
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