DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Ben McAllister English 190 10/4/2010 In Henry Adam’s “The Dynamo and the Virgin‚” he starts to speculate about Christianity’s strength during the medieval times and how it can be related to the twentieth century energy‚ using the dynamos‚ that produced electricity. He says when he relates religion and energy‚” As he grew accustomed to the gallery of machines‚ he began to feel the forty-foot dynamos as a moral force‚ much as the early Christians felt the Cross.” By doing this he is explaining he
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The origins of the Atlantic Slave Trade were products of Western Europe’s expansion of power that began at the beginning of the 1500’s through the 1900‘s. The main contributing European countries to the Atlantic Slave Trade were Portugal‚ Spain‚ the Netherlands‚ France‚ and England. Portugal lead the movement during the 1400’s and arrived in Western Africa in hopes to find Christian allies to spread Christianity against the Muslims of Northern Africa. But they soon became more interested in trade
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Case: Dividend Policy GEORGIA ATLANTIC COMPANY During the depression of the 1930s‚ Ben Jenkins‚ Sr.‚ a wealthy‚ expansion-oriented lumberman whose family had been in the lumber business in the southeastern United States for several generations‚ began to acquire small‚ depressed sawmills and wholesale lumber companies. These businesses prospered during World War II. After the war‚ Jenkins anticipated that the demand for lumber would surge‚ so he aggressively sought new timberlands to supply
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Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated‚ as it has reached maturity‚ is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are to: come up with an appealing offer and ensure
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Crossing the Atlantic: The Story of an Indian Immigrant I had always been a good child. No matter how much work I had‚ I did it. Even if I had two hours of homework‚ you could count on me to help you. Now that I am an adult‚ I realize what a wonderful childhood I had. I went to a great private school with the best teachers and students. I even had the privilege of having my very own textbooks. Those who weren’t as lucky‚ had textbooks destroyed by students who had them before they were even born
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The Virgin Birth of Jesus Old Testament Fulfilled Prophecies The Virgin birth of Christ is an actual Historical fact. God came (in the sinless form of Jesus) into the earth "HE" created. No other event in the past has had so much impact out side of Calvary where Christ paid the price for our transgressions. Seven hundred years earlier‚ this was prophesied by the prophet Isaiah and it came about just as predicated in (Matthew 1:22‚ 23) In Isaiah 7:14‚ we take notice what the prophet Isaiah said
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Virgin Australia Written Group Strategic Case Study 24th May 2012 MNGT2001 Alixandara Sutherland Laura Tumbers Katie Horne Laura Field Executive Summary The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin‚ including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction
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them of their culture‚ heritage‚ and lifestyle. Uncovering the past may seem difficult but it can happen. Many tend to dig out specs of the past by using a variety of sources such as encyclopedias/ books‚ narrative stories‚ and online genealogical studies. Many encyclopedias flood with information and images regarding articles over thousands of ethnic groups. It seems very interesting to look into the information that encyclopedias provide about the heritage and the culture that
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Tag that Market – Branding with taglines June 6‚ 2012 By Prerana Majumdar A tagline is a short set of words that companies use to associate with their company or brand. A tagline is an important part of branding. It can be your best brand communication tool‚ if done right. What Taglines Do Good taglines perform three important functions for a brand 1. They cut through marketing clutter and communicate your brand promise in a sticky‚ memorable way. 2. They are an accountability tool in
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