"Branding companies" Essays and Research Papers

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    What is MNC’s: A corporation that has its facilities and other assets in at least one country other than its home country. Such companies have offices and/or factories in different countries and usually have a centralized head office where they co-ordinate global management. Very large multinationals have budgets that exceed those of many small countries. Sometimes referred to as a "transnational corporation" A multinational corporation (MNC) or multinational enterprise (MNE) is a corporation

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    Kellogg Company Analysis

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    An Overview of Kellogg Company Structure and Asia Unit. Kellogg is an American Multinational cooperation based in Michigan. The company was founded in 1906 by W.K Kellogg with the aim of providing nutritious breakfast. It produces cereal and snack foods under famous brands like Corn Pops‚ Frosted Flakes‚ Cheez-it‚ Keebler‚ Rice Krispies‚ Pringles and the newly acquired Kashi brand. It manufactures its products in 18 countries across Europe‚ Asia and Africa and its products are marketed worldwide

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    The Timken Company 2

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    Executive Summary In this case we analyst whether Timken should acquire Torrington company from Ingersoll-Rand by cash‚ issuing share to public or issuing share directly to IR. IR wanted to divest Torrington and Timken aim to acquire it. After merging with Torrington Timken will be world third largest company in bearing industry and Timken would gain more sales as Timken and Torrington has about 80% of overlapped customer. Moreover after the synergy they can reduces cost‚ increase market shares and

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    Tootsie Roll Case Study

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    Strategy Assessment Tootsie Roll’s simple strategy is to be (and remain) a top-quality producer and distributor of Tootsie Rolls and other candy products‚ in an industry where it currently has 2 to 3 percent of market share. Specifically‚ the company has determined to specialize‚ almost entirely‚ in hard candies (such as Tootsie Pops and Blow Pops) and chewy candies (such as Tootsie Roll‚ Frooties and Flavor Roll)‚ and it currently maintains a 50 percent market share in this unique segment. The

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    International Marketing

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    and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. The company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree‚ its flagship brand. In this case study we will answer the following questions: 1. How

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    Reinventing Stella Artosi

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    would be known globally? The company Interbrew had a vision to make one of its premium brands globally known as a brand of quality taste and good times. Interbrew chose Stella Artois it has a long heritage in the European community; it has history of brewing beers dating back to 1366. It had some success in the United Kingdom also in France and Belgium. These successes were losing their appeal and their slogan of “reassuring expensive” was ineffective as the company had reduced the price order to

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    Brand Extension

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    entering into new product category by new product development. There have been a number of brands that have used either a line (Diet Pepsi‚ Caffeine Free Diet Pepsi‚ etc) or brand extension (Ford and GM credit cards‚ Oral-B toothpaste‚ etc) to improve company wide sales and/or to enter new markets. Organizations use this strategy to increase and leverage brand equity Brand Equity:- Net worth and long-term sustainability just from the renowned name A brand’s "extendibility" depends on how strong consumer’s

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    Importance of CSR

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    Keywords: CSR; Cause Related Marketing; Inclusive Development Introduction Off late there has been a lot of talk about Corporate Social Responsibility (CSR) in India because of the new Companies Bill 2013 which recently received the president’s ascent (Express‚ 2013). The law mandates certain companies to dedicate 2% of their net-profit (average of current year and preceding 2 years) towards CSR activities. Even before this bill there were a lot of corporates who were involved in doing CSR

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    Brand Loyalty

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    a retail chain. Family brands is a single brand name that identifies several related products. An individual brand uniquely identifies the item itself‚ rather than promoting it under the name of the company or under an umbrella name covering similar items. Brand equity is so important to companies because it provides a competitive advantage for a firm because consumers are more likely to buy a product that carries a respected‚ well-known brand name. Brand equity also smoothes the path for global

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    The Global Branding of Stella ArtoisAssignment 11)The international beer market is a large and growing one with consumption levels at 1.3 billion hectoliters (hls) annually. Surprisingly‚ the top 4 breweries account for only 22 percent of the total beer market. This means that the profit margin for these breweries is significantly smaller than that of top companies in the tobacco‚ soft drink‚ and spirits industry which are far less fragmented. With this in mind there is great potential if Interbrew

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