"Branding companies" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 49 of 50 - About 500 Essays
  • Good Essays

    Final Paper

    • 760 Words
    • 3 Pages

    constituencies. “To stand out from their competitors‚ every company needs to have a good brand image‚ to create a niche in the client’s mind by having a unique‚ pleasing appearance and identity” (“What is Corporate”). In order to establish these two elements‚ corporations have to develop a branding strategy. “A company’s value can be significantly influenced by the success of its corporate branding strategy” (Argenti P. 2013). An organization’s branding strategy works together with its image to help create

    Premium Brand Brand management Branding

    • 760 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Use of Symbols in Logos

    • 1164 Words
    • 5 Pages

    Use of Symbols in logos –  The primary task of logo is to render brand recognition to the company it represents. As such the text based logos do the maximum justice to the start up companies by giving them a unique identity of their own. Does that mean we should avoid the symbolic logos altogether? Not actually—-the symbolic logos also have their own role to play‚ but elsewhere. Let’s check the benefits of symbolic logos. Before weighing up the pros and cons of the use of symbols in logo‚ let’s

    Premium Brand Logo Trademark

    • 1164 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Robi

    • 2563 Words
    • 11 Pages

    Axiata Limited. The company was formerly known as AKTEl. A revolution of this magnitude is very wide ranging. The objective of this report is to throw light upon the cultural impacts of changing brands and ownerships from a definitive perspective. The report focused on both primary & secondary data sources like published interviews of higher authority‚ marketing campaigns‚ questionnaire for current employees of the company and the existing or non-existing customers. 1. Company profile Robi

    Premium Brand Marketing Culture

    • 2563 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    SUNYANI CAMPUS [pic] TOPIC: THE EFFECT OF BRANDING ON CUSTOMER GROWTH IN THE TELECOMMUNICATIONS INDUSTRY (A CASE STUDY OF VODAFONE GHANA) BY PINAMANG FRANCIS WILLIAMS A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS STUDIES IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF COMMONWEALTH MASTERS OF BUSINESS ADMINISTRATION JUNE 2013 CHAPTER ONE 1. INTRODUCTION Branding has emerged as a top management priority in the last

    Premium Brand Brand management Branding

    • 2459 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Brand Management

    • 3374 Words
    • 14 Pages

    become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods or service of a seller and differentiate it from the rest of the competitors. Marketers engaged in branding seek to develop or align the expectations behind the brand experience‚ creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand image may be developed

    Premium Brand Brand management Branding

    • 3374 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Ib Business Unit 27

    • 548 Words
    • 3 Pages

    to 2002‚ Marlboro has reduced greatly in the competition of leading brands. Companies such as Microsoft and GE gradually increased in their brand recognition and became world leaders. However‚ Coca-Cola remained the top company when it comes to brand recognition based of the brand values. Some of the emerging companies in 2002 happen to be car companies such as Toyota‚ Honda‚ Ford‚ Mercedes and BMW. Lastly‚ the beer company Budweiser completely fell out of recognition most probably because of the lack

    Premium Brand Advertising Brand management

    • 548 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Coffee

    • 2132 Words
    • 9 Pages

    Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that

    Premium Brand Branding Brand management

    • 2132 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Brand is. Branding is a term used very frequently in Boardrooms and in Marketing divisions. How is Brand Building different from Promotional activities like Advertising? What all goes into a Brand for it to be a success? Where do we place Branding in our Marketing Plans? The course tries to answer all such questions with the theories that have been recently conceived and are followed in the Academic circles globally. This course will develop the skillset to create a comprehensive Branding Strategy

    Premium Brand Brand management Branding

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Country of Origin

    • 1062 Words
    • 5 Pages

    evaluated on the basis of two sub categories‚ which are country of design (COD) and country of manufacture(COM) image. A lot of companies remain ethnocentric in their business operations‚ this means that they restrict their resources to the initial country of origin‚ but sell to varying markets on the international scene. This is in contrast to the truly global companies that distribute their resources worldwide and operate in a global market. It begs the question of whether country of design or

    Premium Brand Brand management Branding

    • 1062 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Advantages of Brands

    • 519 Words
    • 3 Pages

    brand by adding new products under the same “family” brand. Such branding may allow companies to introduce new products more easily since the brand is already recognized within the market. Strong brands can lead to financial advantages through the concept of Brand Equity in which the brand itself becomes valuable. Such gains can be realized through the out-right sale of a brand or through licensing arrangements. For example‚ Company A may have a well-recognized brand (Brand X) within a market but

    Premium Brand Brand management Branding

    • 519 Words
    • 3 Pages
    Good Essays
Page 1 42 43 44 45 46 47 48 49 50