Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
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In today’s times we see everyone‚ be it a person or a company‚ going digital. ’Digital’ has most certainly become a way of life for businesses all across the globe for obvious reasons like lowered costs‚ widened reach‚ instant customization and most importantly it enables anyone anywhere (even private individuals) to circulate information and further increase reach. Digital media offers various platforms to marketers that can suit their varied needs at a given point in time. These platforms are
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Guest‚ Kenneth J. Cultural Anthropology: A Toolkit for a Global Age. New York: W. W. Norton & Company‚ 2017. This book Cultural Anthropology: A Toolkit for a Global Age by Kenneth Guest explores the expansion and development of Anthropology throughout the years. Reading this book shows the progress of culture anthropology presenting how to understand and engage today’s world. Using the skills provided in the reading will show insight how anthropologist can analyze and build experience around the
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Dan Robinson Marketing 4-24-2012 Section 1 Situation Analysis Career Search Branding yourself is one of the most difficult things you can do in life. It represents the beginning of starting a career and establishing your credibility. It takes a lot of effort to discover your specific brand‚ so I will take a step by step approach in order to advertise myself. I can get a great grasp on my future by starting from the the very core: values. 1. Self-Reliance 2. Communication 3. Determination
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JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL JÖNKÖPING UNIVERSITY Employee Branding at a pharmaceutical company Bachelor Thesis in Business Administration Authors: Niclas Månsson Erik Thorsén Mikael Törnqvist Tutor: Jönköping Jean-Charles Languilaire JUNE 2010 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL JÖNKÖPING UNIVERSITY Acknowledgement We would like to thank all participants at Company X for their involvement and especially express our gratitude to the CEO for his support. We also thank
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VERTU presentation for “Branding for Luxury Products” course. HISTORY The VERTU originally started in 1998 in Great Britain‚ now wholly owned subsidiary of Finnish company Nokia. The same year founder and Chief Designer‚ Italian Frank Nouvo began putting his ideas for Vertu on paper and the board of Nokia gave the project a green light. Frank Nuovo was a design strategist at Nokia from 1995 to 2006‚ when he left to become Vertu’s
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Kodak and the Digital Revolution Table of Contents: 1. Introduction 2. Problem Statement 3. Key Issues 4. Alternatives 5. Summary 1. Introduction: The official history of the company‚ headquartered in Rochester‚ New York‚ Kodak invented in the 1880 dry-plate formula and a machine for preparing large numbers of plate. Through the advent of color film‚ expansion to China and the introduction of new products‚ Kodak reached $1 billion sales in 1962 and controlled 90 %
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Table of Contents Question 1 3 a) Identify and elaborate the market entities from reading materials One and Two. 3 b) What are the ways Apple used to retrain her customer? 5 Introduction of Apple Inc. 5 Customer Loyalty 5 Quality Management 5 Friendly employee and friendly environment Apple Store 6 Question 2 7 a)Review L’Oreal’s brand portfolio. What role have target marketing‚ smart acquisitions‚ and R&D played in growing those brands? 7 Introduction 7 Target Marketing
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day‚ there are still a handful of heated debates arguing old against new. One having argument of significant renown is the argument of digital technology and traditional paper textbooks. Many industries touch base on this topic‚ primarily the education industry which poses the question of whether textbooks should be entirely replaced by digital devices. Digital devices are of higher-caliber when compared to textbooks condign to their versatility‚ accessibility‚ and time efficiency. A key component
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of Contents Executive Summary................................................................................................................................. 3 Business Case for Brand .......................................................................................................................... 4 Elements of branding .......................................................................................................................... 4 Importance of branding .....................
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