CH9 Brand and Branding One of the most valuable intangible assets of a firm is its brands‚ Building a strong brand is both an art and a science. It requires careful planning‚ a deep long-term commitment. A strong brand commands intense consumer loyalty—at its heart is a great product or service. In this chapter‚ we focus on building brand equity and the benefits we derive from brand equity. What is a Brand? A brand is a name‚ term‚ sign‚ symbol or design‚ or a combination of them‚ intended
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DIGITAL SMELL INTRODUCTION: • The concept of virtual reality introduced digital smell. • Enable the users to smell product before buying p y g them online. • Founders: DIGISCENTS - an interactive media co. • Dexster smith • Joel lloyd DIGITAL SCENT TECHNOLOGY: • Major component used – SCENT SYNTHESIZER. • It is a device which is used to generate the smells. • E :iSMELL Ex – Emits natural based vapours – Turns smell into digital codes DEGISCENTS iSMELL: • SPECIFICATIONS 1. 1 Has cartridge
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Dhaka‚ Bangladesh Author’s name: Access to Information Programme Prime Minister’s Office Digital Bangladesh Concept Note Access to Information Programme Prime Minister’s Office 5/11/2009 DIGITAL BANGLADESH BA C K GR O U N D Information and Communication Technologies (ICTs) are recognized as a powerful tool for socio-economic development. With appropriate policies‚ supplemented by realistic strategies‚ ICTs are known to have brought tremendous welfare to people in terms of better access
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Kumar Kar Project Co-ordinator Mr. Rajeev Ranjan Kumar Tripathi Mr. Shailesh Patel Abstract The field of Image Processing refers to processing digital images by means of digital computer. One of the main application areas in Digital Image Processing methods is to improve the pictorial information for human interpretation. Most of the digital images contain noise. This can be removed by many enhancement techniques. Filtering is one of the enhancement techniques which is used to remove unwanted
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In the article “The Human Age‚” author Elizabet Kolbert argues that humans begin have transformed the earth considerably a short time ago. Kolbert in her article make an account to the past to a new perspective on Earth’s history‚ also she gives us reasons for which we are changing the planet and finally‚ she discusses about the origins of a new age called Anthropocene. According to Elizabet Kolbert‚ in the 1870s Antonio Stoppani‚ which was an Italian geologist‚ make known to people a new era
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THE DIGITAL DIVIDE Prepared by VUONG THAO VY | A0079304E TAN JIA SHEN JASON | A0073229E WONG XIE XIE CANDY | A0070795W SABRINA GHAZALI | A0069523B Tutor: Catherine Candano Tutorial Group: W13 (Friday 8am-9am) Date of Submission: 16 February 2011 This report consists of 1322 words‚ excluding the cover page‚ headings‚ tables‚ figures and references. Literature Review In ‘Digital Divide in Singapore –Beyond Ubiquitous Internet Access’ (Appendix A‚ 2002)‚ the digital have-nots
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converted into binary strings‚ representative of their values. The process of conversion of analog signals into their equivalent digital form is termed analog-to-digital conversion. The reverse form of the process is digital-to-analog conversion. Often‚ computers utilize these important processes for control of analog devices. To that end‚ for analog-to-digital (A/D) and digital-to-analog (D/A) converters to be useful‚ there has to be a meaningful representation of the analog and signal quantity. Starting
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Education and Digital Divide Bia Mcgrue-Scypion EDU304: Introduction to Education Prof. Susan Krach-Hoge 04/21/2013 An anonymous writer expresses that “closing the Digital Divide is not just about giving to the poor the benefits of the rich. It is about creating a more equitable and balanced world economy.” (Anonymous 2010) We are in a new age in where technology is vital to our growth and were the World Wide Web comes equipped with the most basic phone. Education and technology has grown
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Employer Branding: Super happy people 01/01/06 [pic] Recent research shows that employees at companies with the strongest brands are happier at work. But do brands really drive people - or do people drive brands? Caspar van Vark reports. If you want your employees to be happy‚ loyal and hardworking‚ there’s now a shortcut to achieving it. Get your company on the annual Business Superbrands list. Apparently‚ people employed by these companies go to work with a spring in their step. That’s according
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Summary This report was commissioned to analyze the digital camera industry in UK and to develop some strategies of promoting sales of digital cameras. The research draws attention to the fact that the external environment shows a good opportunity for organizations to promote sales of digital camera from the following perspectives: the economy in UK has recovered gradually; the improved technology makes digital camera increasingly easier to operate; and the barriers for the new entrants help
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