OVERVIEW Vitasoy Group was established in 1940. Vitasoy aims to maintain the leadership in promoting a superior quality of life through the production of high quality‚ great tasting and nutritious products that will satisfy customers in all markets. VITASOY has spread far beyond Hong Kong‚ and the group’s products sell in over 40 markets around the world - including the USA‚ Canada‚ Mainland China‚ Europe‚ Papua New Guinea‚ Australia‚ New Zealand‚ South East Asia‚ Guatemala‚ Trinidad and Venezuela
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influence purchase”. The aim of this writing is to evaluate the brand Guinness and determinate attributes of it which give the desire to purchase for customers. Brand and customer equity‚ then the Customer Based Brand Equity Model and the advantage of branding will be respectively described and discussed during the writing. The Guinness brewery is a famous Irish beers producer. The brewery born in 1759 at Dublin’s St James’ Gate owned by the founder Arthur Guinness. He started by produce Porter beers
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bottle of Nivea”‚ it means Nivea Body Milk. Moreover‚ two-in-one product: satisfying a basic need plus offering the care of Nivea cream as a symbol. 2. In which categories (branding strategy breadth) does Nivea participate? What might competing in multiple markets do to the Nivea umbrella brand? Nivea branding strategy breadth divides into two parts which are skin care and personal care. Competing introduce a variety of specialized crèmes into the market‚ particularly moisturizing crèmes
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luxury accessories have become more available on the market and whether this fact makes the brands less luxurious. Factors such as changes in communication‚ globalization‚ social networking‚ mass consumption‚ cultural homogenization‚ e-tail‚ celebrity branding and the recession of 2007 have had an effect on consumer behaviour. In order to find out the main changes of consumer behaviour the author has collected data from a wide range of literature e.g. academic sources and journals that represent the theory
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Protects goods inside and be tamperproof Be easy to open Describe and give information about the product Explain the product benefits Provide warranty information and warnings Give an indication of price‚ value‚ and uses. Understanding branding Brand – name‚ symbol‚ or design that identifies the goods or services and distinguishes them from competitions offerings. Trademark – A brand that has exclusive legal protection for the both it brand name and design. Manufactures brands – brand
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of storytelling. Their ads are like mini stories‚ pulling you in and leaving you yearning for more. * Hog Community Group plays an important role in building awareness among its target audience * The Harley Accessories also add to its branding. Brand Loyalty HD enjoys a very high level of loyalty among its consumers. It is said that once a Harley always a Harley‚ the statement defines Harley Davidsons high brand loyalty. Brand Identity Harley Davidson is not only a name‚ but
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Background Founded in 1969 by the Ventola Family‚ Porcini’s Inc. flourished in Boston’s North End‚ and then expanded to 23 other locations in the region. Porcini’s distinct Italian family-feel and consistent standard of high quality service and food at each full service chain restaurant granted Porcini’s staying power for many years‚ even thriving in the face of recession. Their fresh ingredients and artful presentations differentiated them from other Italian food chains‚ and Porcini’s was continuously
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Campus activation program: An emerging opportunity for the companies to improve their branding attributes Maira Fatima MBA Scholar FAST University‚ Islamabad Pakistan maya2111@live.com Syed Saad Hussain Shah MS Scholar IQRA University‚ Islamabad Pakistan saadihussain@live.com Abstract Maira Fatima and Syed Saad Hussain Shah This paper investigates the insights of the consumer acceptability of brand depending on the brand attributes by focusing
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traditions that help convey meaning 3. Share responsibility or duty to the community and individual members Strong brand community results in a more loyal‚ committed customer base / may be a source of ideas for product improvements or innovations 4. Branding Decisions (122-123) -> assuming a firm decides to brand its offerings‚ it must choose which brand names to use. Three general strategies are: 1. Individual or separate family brand names -> If a product fails or seems to be low quality‚ the
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The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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