the university of portsmouth | | The secret of the Premier League’s success | Independent Project | | HEMIS number: 634381 | Faculty of Humanities and Social SciencesB.A. International Trade and Business Communication | 28.03.2012 | Contents I. Abstract 1 II. Introduction: 3 III. Literature Review: 5 IV. Methodology: 11 V. Results and Discussion 14 VI. Conclusion 21 VII. Bibliography 22 VIII. Appendices: 24 IX. Declaration: 29 I. Abstract
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New starter information Premier Inn at a glance “Premier Inn is the UK and Irelands biggest and fastest growing hotel company‚ with over 650 budget hotels offering quality accommodation at affordable hotel prices”. (http://www.premierinn.com/) It is the largest division of Whitbread which “is a multinational hotel‚ coffee shop and restaurant company”. (http://en.wikipedia.org/wiki/Whitbread) Premier Inn provides large beds‚ en-suite bathrooms‚ a widescreen TV with Freeview and 30
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Historical Approach to the Ditchley Portrait of Elizabeth Elizabeth I had been the queen of England for fifty years and was the last monarch who came from the line of Tudor.She is also known for her virginity.Her impact on era is so vast that it is called as Elizabethan Era or Golden Age which is the time of flourishment in all fields of art‚ the rise of humanism thoughts and the colonialism with the Renaissance and the geographical discoveries. The Ditchley Portrait was painted for Sir Henry Lee who
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Rooms Divisions C3201229 1.0 Premier Inn 3 1.1. Target Market 3 1.2. Mission Statement 3 1.3. Business Mix 3 2.0 Yield Management 4 2.1. Performance 4 2.1.1. Occupancy 4 2.2. Promotional Packages 5 3.0 Recommendations 6 4.0 Bibliography 7 Premier Inn Premier Inn is a chain of budget hotels belonging to the Whitbread Group PLC. It is the market leader in budget hotels; there are 466 Premier Inn hotels throughout the UK with approximately
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football league is known and respected. The Premier League is playing now in its eleventh season. English football is very good in many respects. About Premier League The Premier League is an English professional league for football clubs. At the top of the English football league system‚ it is the country’s primary football competition. It is contested by 20 clubs‚ operating a system of promotion and relegation with The Football League. The Premier League is a corporation in which the 20 member
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Maggi’s Brand Extension: Spreading in Indian Kitchen from Fast Food to Healthy Food "Maggi noodles has managed to enter Indian homes to change the traditional food habits of Indian children on their promise of convenience. This brand has understood the psychology of Indian mothers and positioned itself for mother-child indulgence." - The Business Magazine‚ 2008 “What Xerox is to photocopier and Colgate to toothpaste‚ Maggi is to noodles in India.”- the Times of India‚ 2009 In December
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word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product‚ company or service. A concept brand is a brand that is associated with an abstract concept‚ like breast cancer awareness or environmentalism‚ rather than a specific product‚ service‚ or business. In consumer based marketing branding plays
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top of the “premier division” of world economic in the future? Introduction In 2010‚ American GDP increased 2.9%‚ which is much lower than “BRIC”countries’ GDP increasing number‚ but this figure still higher that European GDP increasing number (0.7%).Some of experts begin to analyze U.S. by GDP Index and unemployment rate to prove that U.S. economic leadership will be replace by “BRIC” country. However‚ in this article‚ it will prove that U.S. economic will still be the top of “premier division”
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Running Head: A PORTRAIT OF FRIDA KAHLO A Portrait of Frida Kahlo INTRODUCTION: Frida Kahlo This paper explores the life and art works of Mexican Painter Frida Kahlo. Her work was very significant because it was influenced by the indigenous Mexican culture. Frida suffered a tragic accident at the age of 18 that changed the course of her life forever. After the streetcar accident in 1925‚ Frida was left disabled and started to paint during her recovery. She became the most celebrated female
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projected a human touch from the charisma of Steve Jobs to the notion that its products are sold for a love of technology. Brands are more important than products. Products have limited life cycles‚ but brands‚ if managed well last forever. Most branding agencies bring their own brand development toolkit to the table of brand projects to help guide how a brand is to be developed. Yet in our experience‚ these brand tools often leave out one of the
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